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Award of young professionals

The Chicago-Industry recognition plan is a valuable way to celebrate innovation and success, establish contact with companions and understand their own fields. Event professionals have provided many awards plans. From the International Exhibition and Event Award Association to the PCMA Foundation, there are vision awards Trade exhibition supervisor (TSE) The fastest 50 and golden prizes and summits.

However, it is difficult to formulate effective submission for those who are at the beginning.

TSE and RX marketing vice president Katherine Youngstrom established a contact. Vice President RX won three awards on Gold 100 AWARDS & Summit in 2024, including the greatest trade exhibition in 2023, involving how to write works that stand out.

Andrew: How to benefit the event and the entire industry in the event industry reward plan?

Catherine: The award plan celebrates the excellence and innovation of the activity industry, so that everyone has the opportunity to connect and connect from the “behind the table” to celebrate each other’s success. This is the information we told customers, that is, face -to -face customers are a valuable way to learn from peers.

Nomination and/or winning not only show the creativity, energy and results behind the brand or display, but also position it as first -class. The award is not only recognized, but also to establish confidence between customers and future participants, thereby enhancing this is an event worth spending time-this activity is innovative, influential and real.

In RX, we believe that awards are not just recognition-they are promoting boundaries and setting new industry standards. They are a way to focus on trends and innovation, and eventually improve the quality of our activities.

Andrew: What suggestions do you provide for professionals who want to make effective rewards?

Catherine: Focus on telling stories-what makes your activities stand out? Use data and practical results to support your claims. Whether it is attendance growth, expand the participation of participants, the increase in participation in participants or income increase. As specific as possible.

Don’t just rely on numbers-the focus of the activity on the unique elements of your activity, such as creative activation, innovative solutions, or how to overcome challenges. Story, structure and performance are the key to impressions.

RX Marketing Vice President Katherine Youngstrom

Andrew: What strategies do the RX team use?

Catherine: We tried to be selective, and only submitted the best events in our work. Then, we ensure that we focus on the unique story of each event and get data support to prove its success.

Marketing cooperates with our strategic team, activity team and association partners very closely to provide valuable insights to ensure that each submission truly reflects the impact of the incident in its representative industry. Finally, we pay close attention to the details-when we are allowed to submit creative assets, we will keep submitting concise, cohesion and visual attractiveness.

Related. Guidance for the recognition plan of young professionals

Andrew: How does professional balance award and their daily responsibilities?

Catherine: The key is to plan in advance and do not respond to the deadline for submitted. In RX, we recently turned to our strategic and marketing team as the central owner of the submitted central government. This strategic method ensures that each submission reflects the entire potential of our work. We let various team members share the workload and bring different views.

What we are studying this year is to start collecting data in the event itself, recommending and outstanding stories-so that when we need to compile and submit, most of the work has been completed.

Andrew: Are there any misunderstandings to the reward submission of you in the past or the strategy you suggest to avoid?

Catherine: I think a universal misunderstanding is that the number of attendance alone or financial success can guarantee victory. Although these are important factor, judges are often looking for more factors, such as creativity, innovation or incident how to overcome the value of value to all stakeholders.

Other traps include the exercise that is submitted to “shear and paste”, and the panic submits the deadline or too common. Excessive technical entries are often flat, so it is worth spending more time to make a submission of reward standards and have convincing narratives. I think this is associated with the above, this is a successful plan.

Andrew: Do you have any highlights of the event industry award plan?

Catherine: Absolutely! For us, a major highlight is that RX has won the greatest trade exhibition of GOLD 100 for two consecutive years-first with JCK in 2022, and then with ISC West in 2023. The recognition of the back is not only to prove the strength of our brand and display team, but also the commitment to promote the innovation and strategy of promoting the entire business. It is incredible to see our efforts at the highest level of our industry.

My other favorite is women watching awards. I am fortunate to see many friends and colleagues have won this honor, including those who have adopted the professional path of the “non -traditional” incident, such as strategic pricing and digital products. I like it to provide a platform to celebrate the strong and talented women in the entire industry.

Andrew: How do ISC West won the greatest trade exhibition award last year? Do you think this is the key to success?

Catherine: The biggest trade exhibition to win the 2023 Award is the direct result of ISC West’s active development and bringing extraordinary value to the security industry. When preparing to submit, the team focuses on showing the actual growth of the activity and its impact on participants and exhibitors.

This number spoke by itself-from 2022 to 2023, the attendance rate increased by 50 %, and the participation of the Education Conference increased by 90 %.

However, in addition to numbers, the team also emphasizes the meaningful enhancement of the experience of participants and exhibitors, which indicates that ISC West is not only a trade exhibition, but also a destination of learning, network and innovation, and in your where you are in your destination, and in your where you are in your destination, and you are in your destination, and you are in your destination. The business has been promoted.

Andrew: Do you want to add other things?

Catherine: What I want to say is that RX is part of a reward innovation and excellent industry. Whether through the award or activity itself, our goal in RX is always the experience created by us to the participants, exhibitors and stakeholders.

We firmly believe that the more we celebrate and share our success, the more we can collectively promote the progress of the activity industry. And I am proud of all the finalists and winners of RX-their work is indeed encouraged and awarded repeatedly.

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(TAGSTOTRANSLE) Award (T) Fastest 50 (T) Gold 100 (T) iaee (T) PCMA (T) RX

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