SEATTLE, Washington —Explore Seattle Southside Recently announced and launched Seattle Southside Athletic Association (SSSA) – an initiative to recognise and promote the region as a top sporting destination. The alliance hopes to become a central hub for sports development, foster connections between stakeholders and enhance the event experience for athletes, spectators and local communities.
The first meeting of the Seattle Southside Sports Alliance was held in June 2024, bringing together key community members and stakeholders in the local sports community. The event marked the beginning of a collaborative effort to leverage the strength of Seattle Southside’s Sports Products and driving economic impact through strategic sports development.
The SSSA will work to recruit new sports opportunities, advocate for a vibrant sports community, and serve as a liaison between local sports stakeholders and the broader Puget Sound Sports Commission. The alliance will also provide advice and support in exploring current sports business development efforts in South Seattle and will shape the future of programs to expand event opportunities in the South Seattle area.
The South Seattle Sports Alliance, comprised of stakeholders from a wide range of sectors, including municipalities, parks and recreation, sports venues and hotels, will advise and expand the current work of the South Seattle Business Development team, which includes sports event development, housing and travel coordination, marketing, media and public relations, event funding, community engagement and facility development.
“I’m very excited to help facilitate the launch of the South Seattle Sports Alliance,” said Cyd Marks-Nicholes, Sports Development Manager for Discover Seattle Southside. “This initiative demonstrates our commitment to fostering and supporting a thriving sports destination and vibrant sports culture in our region. By working collaboratively with key stakeholders, our goal is to elevate South Seattle as a premier destination for sporting events both large and small.”
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