F1: Mercedes-AMG F1 Team signs multi-year partnership

Mercedes-AMG Petronas Formula 1 Team has entered into a multi-year partnership with adidas, making the German sportswear brand the official equipment supplier in the post-Lewis Hamilton era. It marks the end of a long-standing partnership with Puma after a challenging 2024 season ended with Mercedes finishing fourth in the Constructors’ Championship. The deal with Adidas has been anticipated for some time. As part of the agreement, Mercedes will launch a specially designed collection for fans, including a range of apparel, footwear and accessories. Limited edition merchandise will be available throughout the season. The complete Mercedes-AMG Petronas Formula 1 Team package and range will be officially unveiled next month, just ahead of the Australian Grand Prix on March 16, which kicks off the new season.

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Adidas CEO Bjorn Gulden said: “We are delighted to return to the world of motorsport. Interest in motorsport, and Formula 1 in particular, is growing. It is attracting new consumers, and have had a huge impact on sport and street culture. We are proud to introduce the three stripes to F1 as an official team partner of the Mercedes-AMG PETRONAS F1 Team, one of the most successful teams of all time. We share a passion for speed, innovation and racing. Passion for performance.

“We will support drivers and teams to push the limits on the track. Off the track, we will bring a fresh perspective to the sport by launching exciting lifestyle products and extending our reach to a new generation of fans. We look forward to supporting the Mercedes-AMG PETRONAS F1 and winning together.”

Mercedes-AMG F1 Team Principal Toto Wolff Said: “Our partnership with adidas is a clear statement of intent as we begin to write the next chapter as a team. adidas is an iconic brand that shares our commitment not only to optimal performance, but also to style and sophistication. As such, this announcement represents a groundbreaking collaboration that will redefine what team and fan apparel means in our sport and we are excited to break new ground and partner with adidas in our pursuit of a world championship.”

F1: New driver partners

For the first time since its debut in 2010, the Mercedes-AMG Petronas Formula One Team is without a Formula 1 world champion. While this may seem like a setback to some, team principal Toto Wolff remains confident in the team’s young driver line-up.

George Russell is now the team’s most experienced driver and showed strong leadership last season. As Russell enters his seventh year in Formula 1, he is at the peak of his career.

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With two young and ambitious drivers, Mercedes faces the challenge of exploring uncharted territory in the post-Hamilton era.