Frustrated Memphis officials may sue Hyundai, Kia

More than 22,000 cars have been stolen in Memphis over the past two years, with Hyundai and Kia models the most common targets

If you thought Hyundai and Kia were done with their car theft problem, think again. The two automakers may now face a lawsuit from the city of Memphis, which is scrambling to find answers amid an increasing number of stolen vehicles, many from both brands. While these thefts are not a new problem, this time, it’s getting personal.

Fragile design meets virality

Thefts from Hyundai and Kia vehicles began to surge in 2021, when social media posts went viral, revealing how easy it was to steal certain models due to their simplistic ignition cylinders and lack of anti-theft devices. In fact, with minor modifications, dozens of Hyundai and Kia vehicles can be stolen within 90 seconds using just a USB cable. What followed was a viral sensation among car thieves and, for millions of car owners, a rude awakening.

READ: Hyundai and Kia offer new ignition cylinder protectors to help prevent theft

Fast forward to today, and the results of viral discovery are stark. In Memphis, more than 22,000 cars have been stolen in the past two years, with Hyundai and Kia vehicles at the top of the list. The number of thefts has overwhelmed local law enforcement.

according to wifethe Memphis Police Department and the Shelby County Sheriff’s Office had to redeploy personnel and create new units to deal with the surge in thefts. A City Council committee on Tuesday approved a resolution to file a lawsuit against the two automakers and will hire a special attorney to handle the case.

“We do not take litigation lightly,” a city spokesman said. “However, the City of Memphis and its police officers spend a significant amount of time responding to thefts from Kia and Hyundai vehicles, which is grossly disproportionate to reports of other vehicle thefts in our city. The response to these thefts results in officers being unable to respond to other calls in a timely manner, increasing cost the city and deprive many of our residents and visitors of their vehicles.”

Both Hyundai and Kia have implemented a number of measures in response to the surge in theft. In early 2023, they rolled out a software upgrade to enhance security and began offering steering wheel locks to owners of affected models. Most recently, in early 2024, Hyundai introduced an ignition cylinder protector for vehicles not eligible for software updates.

Kia strikes back

Despite mounting pressure, Kia is sticking to its guns. The automaker dismissed the potential lawsuit, claiming it had “no legal merit.”

“As we have said time and time again, the city’s lawsuit against Kia is without merit,” the company said in a statement. “As with all Kia vehicles, the specific model involved in this case is subject to and fully complies with applicable federal laws.” Requirements outlined in motor vehicle safety standards, including FMVSS 114, which governs anti-theft measures. Additionally, the National Highway Traffic Safety Administration (NHTSA) has publicly stated that it has not determined whether the issue constitutes a safety defect or is inconsistent with the National Highway Traffic and Motor Vehicles Act. Recall requirements under the Safety Act.”