This GV80 Coupe showcases Genesis One of One’s extensive customization options, a program currently limited to the Middle East
- Genesis is providing “one-on-one” customized services to customers in the Middle East.
- The company showed off a special version of its GV80 Coupe with Bentley-style specs.
- The program may expand to other markets in the future, including South Korea.
Genesis has launched a customized version of the GV80 Coupe, built by its “One of One” division. This unique SUV is in service in the Middle East and Genesis is offering extensive personalization services based on individual preferences.
The Genesis GV80 Coupe One of One stands out with a two-tone exterior that is reminiscent of more expensive models from Maybach and Bentley. The lower body is blue, while the hood, roof and pillars are finished in black. The black treatment extends to the exterior trim and Y-spoke alloy wheels with floating center caps.
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The sensible theme continues inside as well, with black and blue accents on the interior. The leather-wrapped seats display a unique pattern, while the dashboard inserts and center console are trimmed with a carbon fiber finish.
Although Genesis has yet to reveal full details of the equipment, the GV80 Coupe is expected to come with top-notch amenities such as a perfume dispensing system and a Bang & Olufsen sound system. Of course, the added features and exclusivity will likely translate into a higher price tag compared to the standard model.
The One of One service is launching in 2022 and is still limited to the Middle East. The automaker is exploring the possibility of expanding its customization program to other markets, including South Korea, the Korean Auto Blog recently reported.
The goal of One of One is to “deliver inspiring, hyper-personalized vehicles and experiences to our unique customers,” the automaker claims.
Examples of customization features include unique options for headliner embroidery, upholstery, quilted graphics, pinstriping, embroidery, door scuff plates and seat cushions. Additionally, clients have access to a wide color palette, as well as expensive interior materials such as different species of wood and stone from around the world.
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The first model to receive the One of One treatment is the Genesis G90 long-wheelbase model, followed by the GV80 and GV80 Coupe. However, the official website states that the entire Genesis range is available for future commissions.
Those interested in a unique personalized Genesis can contact the One of One department through the official page. Currently, the service is limited to customers in Jeddah, Dammam, Riyadh, Bahrain, Kuwait, Oman, Qatar, UAE, Lebanon, Jordan and Mauritius.
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