Lamborghini sales rise, orders filled months or even years in advance
- Lamborghini is having a banner year, helped by strong demand for its updated lineup.
- The Revuelto’s waiting list is currently over two years old, and the 2025 Urus SE is already sold out.
- The brand’s operating profit rose nearly 10% this year, driven by increased sales and personalized options.
The Audi Group released its third-quarter results yesterday, and Lamborghini was the only bright spot. The Italian automaker has now provided more details and revealed that customers will need to be patient.
Lamborghini is facing strong demand and long customer wait times as the company’s entire product line is revamped. Someone who walks into a dealership today and orders a range-topping Revuelto won’t be driving it for more than two years.
More info: Lamborghini Urus SE is a 789-horsepower PHEV with 37 miles of all-electric range
The plug-in hybrid Urus SE is also a hot commodity, as orders for 2025 are already full. Lamborghini has been less transparent about the Temerario, but said the car has received a “very positive response from the public” since its debut at Monterey Car Week.
Stephan Winkelmann, Chairman and CEO, said: “The extremely positive results we are seeing are the result of an unprecedented chapter for Automobili Lamborghini, marked by the launch of three new models in just 18 months. The presentation of the Lamborghini Temerario is a key moment for the company and underlines the importance and impact of the transformation we are undergoing.”
On the financial front, Lamborghini delivered 2,853 vehicles in the third quarter, an increase of 18.7% over the same period last year. Deliveries rose 8.6% to 8,411 vehicles in the first nine months of this year, with the Urus accounting for more than half.
The surge in sales, coupled with insatiable demand for customization options, has done wonders for Lamborghini’s revenue, which surged 20.1% to 2.43 billion euros ($2.61 billion) through September. This in turn boosted their operating profit by 9.8% to €678 million ($729 million). There’s no doubt that’s a healthy bottom line, although one wonders how sustainable it all is with even the best-selling model stuck in production purgatory.
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