MG Select Premium showrooms to open in India

MG Select premium car dealer network announced for India

JSW MG Motor India has launched a new sales channel, MG Select, which will cater to its upcoming range of premium cars. Designed to launch ‘new-age luxury’ models, MG Select showrooms will be operational in 12 major cities by the first quarter of 2025, with plans to expand to smaller cities. The outlets will be unique in both aesthetics and communication strategy, offering a distinct identity in terms of dealer experience.

Focus on new energy vehicles

The MG Select showroom will focus on new energy vehicles (NEVs), including hybrids, plug-in hybrids and fully electric vehicles. According to Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, this focus is due to the growing interest in electric vehicles in the luxury car segment, which already accounts for 7% of luxury car sales, while the overall market accounts for only 2%. The company believes that electrification is a key direction for its premium products.

No fixed price differences

Unlike brands like Maruti Suzuki, which differentiates its premium models from the Nexa brand, MG Motors has chosen not to set a fixed price point to differentiate the MG Select models from the standard models. Instead, the differentiation will come from the luxury features offered on these models, positioning them as “affordable luxury models”. Gupta stressed that MG will prioritize local assembly, even for its premium models, reinforcing the company’s focus on local manufacturing.

Cyberster sports car expected to lead the range

One of the first models expected to be sold in showrooms through MG Select is the MG Cyber​​ster, an electric sports car unveiled earlier this year. The model is seen as a “star product” that will help shape the brand’s image and lead its premium portfolio. MG has announced plans to launch four new models through MG Select over the next two years, and the Cyber​​ster is likely to be the frontrunner.

Expansion and Dealer Participation

Existing MG dealers have been invited to open MG Select stores and many of them have expressed interest. The company is also keen to expand its Select stores to smaller cities, reflecting its larger ambition to attract a wider customer base.

The launch of MG Select marks a major step upmarket for the company, with a focus on electrified models and a new concept of luxury. While specific details of the upcoming models remain under wraps, MG’s strategy appears to be in line with wider industry trends towards electrification and localised production.