
Chicago-Freeman released a new research report- “Generation of Generation: the value of real-time events in the digital world”-From the perspective of generations of professional professionals, new revelations on-site events and personally contact personally The importance.
“Z Gen Report: The value of real -time events in the digital world”, a research on cooperation between Friman and Harris polls, represents the first of the three research and distribution series, and thoroughly studied the relevant research on the relevant research and distribution. Some misunderstandings of generations Z. And how to make contact with them and meet their needs.
Misunderstanding and generalization
Interestingly, although generations of generations were born into a world full of digital tools and technology, 69 % of people in generations said that technology makes them feel discomfort and more isolated with other people in the company and the industry. Ninety -one percent indicates that they want to maintain a balance between the technical and face -to -face opportunities between colleagues and their peers.
The discovery of the report shows that although generations can be described as a “digital priority group”, they really hope that face -to -face connections can help make their business relationship, occupation and individual growth benefit. This also shows that the value of technical isolation and the value of technical isolation and the Millennial and X generations has a similar point of view.
Key discovery:
- 89 % of generations of professionals agree that the relationship between the establishment in face -to -face incidents is essential to establish professional confidence
- 86 % of generations of generations have hoped that their companies will allocate more expenditures to actual -time activities to help build a solid business relationship
- Z Gen Reports Compared with the millennial (21) and X Gen (40), there is less solid business relationship (average 16), emphasizing the demand for self -online opportunities
- 79 % of generations feel that the company is more focused on the establishment of technology and people, rather than establishing a face -to -face connection
- 91 % of generations said that face -to -face incidents are some of the best ways to establish employees’ social and interpersonal skills
- Only two -fifths of Zers said that they have confidence in establishing a solid business relationship or establishing a firm business relationship with other industry professionals
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Freman’s harvest
In the entire report, there are many key points and prompts of activities, such as:
- Through the technical utilization technology to promote and the interaction of reinforcement, these interactions are meaningful for the digital fluent generations
- Brands and organizations have the opportunity to build a deeper bond with generations by helping them establish skills and career in the event.
- Organizational guidance duel, so that generations have the opportunity to learn from older and more experienced colleagues
- Create an interactive seminar to help generations practice their soft skills
At the end of the report, Friman also provided measures that the event producers could take for six activities to ensure that they tailored activities for the audience of Gen Z.
- Personalized experience
- Inspire
- Connection
- Expand the network
- Balanced technology and face -to -face connection
- Investment in generation of Programming
Find and download a complete report here.
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(Tagstotranslate) Freeman (T) Gen X (T) Gen Z (T) Industry Report (T) Millennium generation (T) technology
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