Case Study: Healthcare Advocates Summit highlights wellness
Listen to audio Last minute added wellness classes make all the difference While traveling between meetings during an event, it’s easy for attendees to lose sight of themselves: not paying attention to what they’re eating, how active they are, or just not paying attention to whether they need a break. Melissa Paige, co-CEO of Healthcare Advocates Summit, realizes this. When she brought the annual event to Caesars Palace in Las Vegas, she decided to take action. Page was three months away from her event when she decided to add options from Caesars Entertainment's healthy menu to her event. She would hardly have added this had she not attended the Kaiser Health Forum (formerly the Wellness Summit). "We had to stop and think about if we were actually going to the health (forum) and if we had the time. At the end of the day, we need to make time for it," Page said. "We know nothing about health. We don't…
Connector App Powers Networking for the First Time at Mopar Vendor Expo
LAS VEGAS — Insight Media Enterprises, producer of Mopar Vendor Expo, the annual automotive trade show held Sept. 8-12 at Caesars Palace, is the first trade show producer to partner with Connector, an artificial intelligence-driven networking application created by Connector Technologies. Available on the App Store and Google Play, Connector uses patent-pending Value Score technology that considers location, profile similarity, category matching, and user behavior to create high-quality connections that can be viewed on a searchable list or map. The app can be used before, during and after the event, and the show’s branding can remain visible throughout its lifecycle as “digital swag” with a call to action. To promote the app, Connector Technologies sent an email campaign to registrants prior to the Mopar Supplier Expo and conducted guerrilla marketing at Caesars Palace, posting QR codes around the venue, speaking with attendees and exhibitors near the tables where they picked up their badges, and walking between booths. Related. Trade Show…
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