205 – What is a Trade Show Coach and Why You Need One
What is a trade show coach? Why should you hire one? What can they do for your business? First – they make you money, save you time, increase attendee and client engagement, and take the worry out of planning! Sound good? ? Feel free to contact me and see how I can help you! Send an email to jim@tradeshowu.biz or Click here. What is a trade show coach? Or think of them as an exhibitor coach: Exhibition Expert Focus on your business and goals A fresh outsider's perspective Suitable for beginners and experienced users You can also work with show organizers or promoters to give them a better understanding of exhibitors (who they serve) to get higher renewal rates and higher sponsorship rates. Why Hire a Trade Show Coach? The best athletes, business owners, and CEOs have coaches—they have the experience to bring the best out of you and your team. Increase your chances of success You don't know what…
221 – Coach Follow-up! Results after the show
In this episode, we follow up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom's Man! If you missed that episode, you can check out episode 220 here. Jim and Reginald discuss the groom's role in the big wedding performance, including: Did they achieve their goals? What did they take away from the coaching sessions? Was it helpful? What is going well? What would they change? Will they do this show again? And much more! Connect with Reginald! Would you like to participate in an exhibitor coaching session on an upcoming podcast episode? For more information about our coaching and consulting services – Click here Schedule a free 15-minute discovery call! Click here to schedule About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
233 – Lessons from Coach Nick Saban – Halftime Adjustments
Learn from Nick Saban, the championship coach of the Alabama Crimson Tide football team, how he made adjustments at halftime to dominate the second half of the game. Jim Cermak, founder and host of Trade Show University, helps exhibitors and show planners understand how to take these lessons and use them to win at upcoming trade shows and events! Watch this video on the Trade Show University YouTube channel – and subscribe! Nick Saban has been called by some the most successful second-half coach in football history because he knows how to make adjustments. So what we're going to learn today is what he did during the intermission and what you can learn from him about your trade show and adjustments that you can make and learn from him. So that you can have a great show, not only the beginning of the show but also the end of the show. Nick was recently interviewed and someone asked him, what…
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