Multi-generational magic: engaging diverse audiences
Listen to audio Creating memorable events starts with knowing how to connect with attendees of all generations. Baby Boomers, Generation X, Millennials, and Generation Z each bring their own unique perspectives, preferences, and expectations. Understanding and respecting these differences is key to creating an event that truly resonates. So let’s explore practical strategies for successfully engaging diverse groups. Know your audience Each event brings together people with very different life experiences. Take the baby boomer generation (born 1946-1964), for example, who tend to value structured programs and enjoy face-to-face social opportunities. Generation X (1965-1980) values flexibility in delivering serious, practical content. Millennials (born 1981-1996) seek authenticity, social awareness, and smooth technology integration in their experiences. Meanwhile, Generation Z (born between 1997 and 2012) – the generation that grew up with smartphones – expects advanced digital tools to become the norm. Read more: What does success look like for Gen Z planners? takeout? These are not just age groups, but unique…
Create Engaging Experiences – Trade Show Insights
Simply designing an impressive exhibition display is no longer enough. Attention spans are short, and attendees want an experience that not only educates them about your product, but also keeps them engaged and having fun. At the same time, sponsoring a trade show opening reception or other official event can be beyond the budget of many companies. So what should creative exhibitors do? With decades of experience hosting memorable events, Wendy Porter shares her insider tips on: Why creating experiences beyond the showroom is more important than ever How to curate a unique experience for your ideal audience (with fun examples!) Why the way you transport them to the event sets the tone How to use in-booth activities to increase attendee dwell time What is "Alice's Story" and why it matters Related links: About Wendy Porter Wendy Porter Wendy is an experienced event strategist and industry thought leader who spent more than twenty years working in marketing and events for…
Expert tips for designing engaging exhibition spaces
Exhibitions are a powerful tool for businesses and organizations to showcase their products, services or ideas in a way that engages attendees. Whether you're preparing for a trade show, corporate event, or gallery exhibition, designing an exhibition space requires more than just arranging a few displays. Your design should reflect your brand, capture attention, and leave a lasting impression on your visitors. Let’s dive into the key aspects of designing a compelling exhibition space. Exhibition space and booths Exhibition spaces and stands form the core of your design. This is the life of your brand, so it’s crucial to make the most of the space you’re given. First analyze the size and layout of the exhibition area. Is it an open space, corner booth or island booth? Exhibition stand design should fit into the space and enhance flow, allowing visitors to easily navigate and interact with your display. Key Considerations for a Booth visibility: Your booth should be visible from…
Engaging the Crowd and Educating Patients: The Essential Guide
Clinics are a great time to promote healthy lifestyles or encourage the public to get vaccinated. If your healthcare business involves community outreach, such as raising public awareness of certain infectious diseases, you can use custom banners, pop-up walls, or even custom tents to spread your message to the community.
Predictive AI for attracting and engaging attendees
At a recent Lippman Connects Attendee Acquisition Roundtable, a discussion about how to use predictive AI to strategically expand the base of potential enrollees drew a lot of attention from attendees. By Michelle Russell Lippman Connects partnered with EVOLIO Marketing to share research findings at the recent Attendee Acquisition Roundtable in Chicago, including research on the use of predictive AI for attendee acquisition. On July 18, Mariaelana Morales attended the Lippman Connects Attendee Acquisition Roundtable at the Chicago Marriott Marquis McCormick Place—an information-sharing session for a variety of professionals involved in marketing and acquiring event attendees—and left with a notebook filled with ideas she was going to take back to her marketing team. Maria Elena Morales Morales, PCMA’s director of integrated marketing, said she was struck by the diversity of organizations represented by the 22 roundtable participants, each facing their own challenges — but “also facing the same big issues." A few themes that resonated with the panel included how…
Insights for crafting and sending the most engaging campaigns
In our culture of wearing yoga pants all day and using abbreviations when texting, something is missing. After all, how can you sincerely wish someone a happy birthday when you can just type out the three letters "HBD" instead of spelling out the three words? At the very least, isn't it worthwhile to find an appropriate emoji for your friend's happiness? Sure, the information age has given us electronic invitations and Big Brother Live. But just as the joy of birthdays died with "HBD," when you Rely on electronic invitationsIn this article, we share insights into event invitation design ideas that will give your New York event the treatment it deserves. The role of New York event invitations New York City event planners know all too well that an event begins long before the first guests arrive. In many ways, your event begins the moment your attendees receive your invitations. Your invitations set the stage for your upcoming event in…
Episode 063 – 12 Tips for a Healthy and Engaging Virtual Event –
With virtual events taking place all over the world, people are sitting in front of their computer screens. Now more than ever, we need solid advice to help everyone stay healthy and active! My guest is Brittany Liberatore, a registered dietitian in Cleveland, Ohio, CEO and founder of Your Life Nutrition, and professor of nutrition at Case Western Reserve University. Episode 005: Brittany – Brittany’s tips for virtual events: 1—Keep your eyes healthy! Sitting in front of a screen for long periods of time can cause eye strain, so be sure to see an eye doctor to ensure your eyes are healthy. 2 – Make a plan for your day. If you don’t have any plans for the day and suddenly you’re distracted by doing laundry or doing something that wasn’t necessarily on your to-do list for the day, it’s easy for time to fly by. So try to plan out your responsibilities for the day. I try to do…
227 – Creating an Engaging Trade Show Booth – Partnering with Branden
What do attendees say about your trade show booth? Probably nothing! Sorry, but it’s the truth. Let’s change that! Branden Cobb is an experienced marketing professional who has played a significant role in driving market share, fostering customer loyalty, and increasing profits for companies of all sizes. MarketingExec.usHe provides clients with ongoing strategic advice, meeting their specific needs and working on a retainer basis. In today's discussion, he'll share insights on how to create an engaging trade show booth and offer a variety of ways to attract and captivate attendees. Listen to us discuss: How to attract attention at a trade show Securing potential customers The Importance of Differentiation And much more! Connect with Branden Cobb: For more information about Trade Show University Tutoring and Consulting Services – Click here Schedule a free 15-minute discovery call! Click here to schedule About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional…