Letter from the UFI President: July/August 2024
Dear colleagues and friends, As June comes to an end, the first half of 2024 has already passed. A few days ago, on the way back from the European Conference, I jotted down some notes to recall some of the things I have experienced as UFI President. The list quickly became surprisingly long - a testament to the hard work of our Association, which always encourages us to get involved. Let’s start with the astonishing numbers of Global Exhibitions Day. I wasn’t there nine years ago when the UFI leadership decided to launch this awareness day for our industry in 2015. But I doubt they expected it to be so successful, to become a fixed date on our industry’s calendar and to draw attention to our industry and businesses in more than a hundred countries year after year. By now, I bet we all have employees in our organizations who decided to work at exhibitions or business events based on…
CEO Update: July/August 2024
Dear colleagues and members, What a great week we had in Zurich in June – welcoming 300 members and colleagues from over 40 countries to various conferences, including the European Conference. It was certainly a memorable week for all of us who attended (thanks in no small part to our organisers, Messe Zurich) – and according to our social media analytics, the events generated a lot of posts and images online. This is made possible in part by an AI-driven service we launched at past events with our event photographer and photo platform partner, Memento. The team focused on capturing the best moments with attendees – using live photography technology, they upload photos to our UFI app. Attendees receive their photos in real time. Using AI, each guest is instantly notified and connected to a personalized gallery of photos featuring them directly, ensuring a private and seamless experience. We’ll be sharing the methodology and metrics as a case study on…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
