252 - AI & VR can Revolutionize Trade Shows - with Danny
228 – How AI Can Improve Trade Shows and Events – In Partnership with Kalon

Should you be afraid of AI? Will AI cost you your job? Will AI destroy the events industry? Or… can AI and AI tools make our trade shows and events better than ever before? My guest, Kalon Welch, is here to help us understand the future of AI in the events industry! Kalon is the co-owner and executive vice president of FastSensor, a company that uses AI tools to help clients like Best Buy and Walmart better understand customer purchasing habits. Kalon is a frequent industry expert on location-based AI-driven analytics and future retail technology. We discuss: What is Unsupervised AI? What privacy issues should we be concerned about? How easy is it to deploy AI tools for campaigns? What is AI-driven event analytics? Caron's top tips: Measure to optimize. Learn how to demonstrate ROI. A/B test and iterate. Protect your budget, your job, and the face-to-face industry with digital marketing. Learn to apply and create value and leverage ROI.…