229 – Behavior Change Design for Events – with Kristin Malek
Have you ever thought about behavior change when designing your campaigns? Have you ever wondered what exactly that means? You must understand how important it is, and now is a good time to start learning! My guest this week is Kristin Malek and this is her second time attending Trade Show University! Kristin is an expert at designing experiences that change behaviors and mindsets. After 10 years in higher education, she realized that engagement without behavioral change is at best useless and at worst dangerous. The only way to achieve real change and inspire action is to first design a transformative experience that inspires change from within. Kristin has received double-digit international, regional, and state awards, including the International Educator of the Year Award and the Excellence in Teaching and Training Award. We discuss: What is Design for Behavior Change? How it differs from project management Why is designing for engagement so important? Kristin's latest project – Experience University there…
229 – Behavior Change Design for Events – with Kristin Malek
Have you ever thought about behavior change when designing your campaigns? Have you ever wondered what exactly that means? You must understand how important it is, and now is a good time to start learning! My guest this week is Kristin Malek and this is her second time attending Trade Show University! Kristin is an expert at designing experiences that change behaviors and mindsets. After 10 years in higher education, she realized that engagement without behavioral change is at best useless and at worst dangerous. The only way to achieve real change and inspire action is to first design a transformative experience that inspires change from within. Kristin has received double-digit international, regional, and state awards, including the International Educator of the Year Award and the Excellence in Teaching and Training Award. We discuss: What is Design for Behavior Change? How it differs from project management Why is designing for engagement so important? Kristin's latest project – Experience University there…