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The power of principles in a polarized world

In her main stage speech, Liz Cheney will talk about the need to stand up for your values ​​no matter what the cost - a principle she illustrates with examples. Author: Barbara Palmer Former Rep. Liz Cheney will deliver the main stage keynote address "Principled Leadership in a Polarized Society" today at the 25th Leadership Conference. Lifelong Republican Liz Cheney was the highest-ranking woman in the U.S. House of Representatives in May 2021, after lawmakers voted to remove her from office after she was an outspoken critic of Donald Trump's claims that the 2020 election was rigged. assumed her leadership position. Later that year, Cheney — the daughter of former Vice President Dick Cheney and a lawyer who served in the U.S. State Department during the administration of former President George W. Bush — was appointed vice chair of the House Select Committee. Investigating the January 6 attack. The committee recommended that the Justice Department prosecute Trump on charges including…

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5 Core Principles of Behavioral Psychology for Event Success

Creating memorable events goes far beyond aesthetics – it involves understanding the psychology that drives your audience’s behavior. When you understand the core principles of behavioral psychology, you can create event experiences that directly reflect your audience’s emotions, subconscious desires, and motivations. I’m excited to share five fundamental principles that redefine the way we think about event design. These insights will give you the tools to create high-impact experiences that engage attendees and drive real results. If you’re an event marketer with a big budget, incorporating behavioral psychology into your events is key to success. 1. Simplicity: Less is more In the world of events, simplicity is powerful. A clean, simple environment reduces cognitive load, allowing attendees to focus on the experience and absorb your core message without distraction. When elements are simplified, the experience becomes effortless, making it easier for your audience to connect with your brand. How to implement: Clear signage and layout: Design an intuitive flow to…

How to Incorporate Ethical Leadership Principles into
How to Incorporate Ethical Leadership Principles into

“Business ethics” and “ethical leadership” may be just buzzwords to the average executive. Almost every business claims to strictly adhere to these practices. Also read: Leadership and company values ​​in the service logistics industry: It’s time to take action But in the busy world of work, where executives must communicate the bottom line to shareholders, how many executives truly use ethics as the North Star in every decision they make? How many people have received training? Where on earth do they begin? First, it’s important to understand that ethical leadership and decision-making is more than just the right thing to do. “Research consistently shows that companies that adopt ethical policies and practices achieve better long-term financial performance and tend to be more successful,” Greenlee said. Today's emerging workforce demands to work for companies where ethical leadership and corporate social responsibility (CSR) are key principles. On the other hand, customers tend to remain loyal to companies and brands that operate according…

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8 basic principles to master for a successful exhibition

Global Expo revealed that every dollar invested in a trade show generates an average of $5 in revenue return. A CEIR survey showed that 92% of trade show attendees go to discover new products and services, which means your company has a lot to gain by attending a trade show.But there’s more to exhibiting at a trade show than just showing up, or even just hosting a branded exhibit, handing out unique promotional merchandise, or scanning every passerby’s badge. There are 8 core fundamentals to ensuring you run a successful trade show that every marketer should know and master, and not just focus on having a pretty booth, but really leverage these principles to get a 5x return on your investment. Basic knowledge you need to master 1. Market researchUnderstand demographics and previous lead volume.Set goals and measure success against benchmarks. 2. BudgetEffectively plan travel expenses and staffing.Take advantage of early bird prices and manage your spending wisely. 3. Exhibition…

252 - AI & VR can Revolutionize Trade Shows - with Danny
231 – Leadership Principles 101: Coordination, Planning, Navigation –

To run a successful trade show, our team and exhibits need leadership! I am excited to bring you the Leadership Principles course today! Grab your notebook - you will be inspired! My guest at Trade Show University is Kevin Davis, an executive coach, trainer, and international speaker. Kevin's philosophy is simple: "Life is a journey to align your dreams, chart your course, and find your way to a life of purpose." Kevin has been motivating, inspiring, and helping others achieve their dreams for over 30 years. He is dedicated to developing and strengthening the personal and professional growth of others through speaking, one-on-one leadership building, and most importantly, serving others. We discuss: Leadership Principles Kevin's powerful alignment, charting, and navigation framework What does it mean to bloom where you grow? How Leadership Principles Are the Key to Trade Show Success And much more! Kevin’s key takeaways: Reach your potential, the more you believe in yourself, the bigger your dreams will…