One Off Lamborghini Urus SE
Unique Lamborghini Urus SE with livery inspired by Miami

Remember when Automobili Lamborghini launched its plug-in hybrid version of the Urus SUV Urus SE at the Volkswagen Group Media Night event on April 24, 2024? New look, new heart, more power, bigger screen and better aerodynamics. Fast forward to today, and the Italian automaker has taken the wraps off its one-of-a-kind Urus SE, a work of art from the company's in-house Ad Personam studio. Unveiled this week at Art Basel Miami Beach 2024, the special Ad Personam Urus SE is inspired by "the vibrant Miami lifestyle and its diversity." Lamborghini says the "striking" look required an additional 230 hours of painting and testing beyond normal industrial processes. That is about 10 days. The Miami-style Urus SE pays homage to the city's fusion of culture, style and artistic talent, with a gray finish combined with black (Nero Noctis) and light gray (Grigio Telestro) stripes. In stark contrast are Blu Glauco's striking accents. Mitja Borkert, Automobili Lamborghini Design Director, said: “With…

LAMBO URUS Se 1
Lamborghini Urus SE launched in India at Rs 4.57 crore

The Lamborghini Urus SE Plug-in Hybrid (PHEV) has finally landed in India at a price of Rs 4.57 crore (ex-showroom). It gets a redesigned bonnet, radiator grille and matrix LED headlights with a unique light signature, which differentiates it from the Urus S. The SUV comes with new Pirelli P Zero tyres mounted on all-black alloy wheels (ranging in size from 21 to 23 inches), a new tailgate and LED taillights with a Y-shaped mesh design. It also gets a redesigned diffuser, which along with the new spoiler, increases downforce by 35 per cent at high speeds compared to the base model. Lamborghini has enhanced the aerodynamics of the Urus SE with revised underbody vents and modified air ducts. As a result, the braking system now gets 30 per cent more airflow, while the mechanical and engine components get 15 per cent more airflow. Read on to get more in-depth information about the model. Also read: Lamborghini Huracan successor to…