Why virtual? Why now? Here are 10 reasons
Why virtual? Why now? Here are 10 reasons

The good news is that the time and money you spend on virtual tools and experiences will never be wasted. In fact, it will be well invested. Going forward, everything will have a virtual component, so your resources and efforts will be leveraged many times over. While virtual experiences cannot replace actual human interaction, they can benefit people in many ways. 1- You are the person in charge: A virtual environment puts you in the driver’s seat so you can launch your new products, train your team, and engage potential buyers on your own terms and schedule. 2- Adapting to digital consumer behavior: Consumers are using computers and handheld devices more than ever before. If you haven't already, now is the time. Adjust your marketing strategy and enhance your digital presence Through virtual tools and experiences. 3- Invest wisely: The money you spend now can be repaid in installments over a longer period of time. In addition, you can use…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 028 – Virtual Trade Show Options – Lockdown Period

Episode 028 – Virtual Trade Show Options – Lockdown Episode The world of trade shows and events has changed dramatically. We are in lockdown and trade shows have all been postponed for several months. You need to make up for lost opportunities due to not being able to attend one or more shows, what are your options? ————————————– If you are a small business, or you are looking for someone to share ideas or brainstorm with, contact me We can get together on a Zoom call. My years of experience can help you explore new and innovative ideas! Email me at jim@tradeshowu.biz Make a consultation or schedule a meeting! ————————————– First, you have to commit to not letting this hold you back! Yes, the opportunity to meet your clients and prospects at a trade show is temporarily taken away, but that means you need to get creative and come up with new ways to meet those clients and prospects! So…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Ep 048 – Top Tips for Using Video in Marketing & Virtual

FOR THE SPECIAL VIDEO TIPS OFFER – Visit: ——————————————- NOTE: The transcription below is from an automated transcription service. I apologize in advance for any errors. On the podcast today are Kathie Zipp and Bill Baraona, owner of Flex Media. Kathie is a writer and producer with Flex Media with a decade of trade, publishing and marketing experience under her belt. With her journalism background. She combines technical writing and creativity to craft words that help companies tell stories and market messages. And Bill Baraona has over a decade of professional video production experience. And he along with his wife, Jackie founded flex media, but he’s not watching YouTube tutorials and listening to marketing podcast which constantly allows him to be trying new things like combining different production styles with emerging technologies to deliver clients type of live video event he loves spending time with his family. Tell us a little bit first about flex media and all the things that you…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Ep 071 – 6 Shocking & Powerful Lessons from Major Virtual

Ep 071 – 6 Shocking & Powerful Lessons from Expo! Expo! (00:00:00) So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you’re going to love it. So stay tuned. Let’s talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doing everything they could to have a live event. And just at the, really the last minute it was within about four weeks or so that they finally shifted and said, you know, we can’t do it. (00:03:27) there’s too much going on. Too much risk, eh, going on in the country to have people coming in for a live event at this point. So they switched over to…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 038 – 10 Must-Haves for a Successful Virtual Trade Show

Here are the top 10 must-dos for hosting a successful and engaging virtual trade show! ! 1. Know your audience — What are they looking for? What can you offer? ——What are they going through? Especially now! — Set the right time – Is the audience business or consumer? Local, regional or global? 2- Develop a strategy — First, think about how you typically run a trade show. Or what your best trade show has brought to the table. Make sure you try to incorporate as many of those aspects as possible into your virtual trade show. — Is it a one-time live broadcast or can it be replayed? — What do you hope people take away? — What do you want people to do? Call for action! 3- Set goals — What equals success? — Don’t just do something and say “Yeah! We held a virtual trade show!” There has to be something measurable. — If you invest your…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 038 – 10 Must-Haves for a Successful Virtual Trade Show

Here are the top 10 must-dos for hosting a successful and engaging virtual trade show! ! 1. Know your audience — What are they looking for? What can you offer? ——What are they going through? Especially now! — Set the right time – Is the audience business or consumer? Local, regional or global? 2- Develop a strategy — First, think about how you typically run a trade show. Or what your best trade show has brought to the table. Make sure you try to incorporate as many of those aspects as possible into your virtual trade show. — Is it a one-time live broadcast or can it be replayed? — What do you hope people take away? — What do you want people to do? Call for action! 3- Set goals — What equals success? — Don’t just do something and say “Yeah! We held a virtual trade show!” There has to be something measurable. — If you invest your…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 040 – Livestreaming and other virtual tools launched by big brands –

Ben Thomas currently serves as Senior Publishing Director at MarketScale, a B2B publisher and strategic marketing firm overseeing 16 publications. He has over a decade of award-winning experience in visual direction and media creation for events, Over The Top and live platforms, marketing, network TV and social media. Ben decided on his career path at the age of 7 and to date has led billions of content interactions for some of the most influential brands in the world. Important Tips from Ben: – Think about what your audience wants to see or learn. – Remember to educate, inform and inspire! – Try live streaming! Grab your phone and do a live Zoom call, or if you’re too nervous to go live, record a video and chat during the “live” session. – Don’t repeat what you do at traditional trade shows. It will look like you haven’t made any effort. You have to do more to attract your audience! – Have…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Ep 045 – 9 Creative Ideas for Finding Sponsors for Your Virtual Event

How to make money with a virtual event? You’ve still invested a lot of time, money, energy and resources, and right now you’re not completely familiar or comfortable with this new platform. So you might need to recoup some of your costs, or even make some money? Some of you may be a company that is considering hosting a virtual event in hopes of reaching an audience. Others may be trade show organizers that are experimenting with the move to virtual events. But speaking to some first-time virtual event goers, they're finding it hard to get vendors and companies that have sponsored live events in the past to sponsor virtual events. Some just don't understand what they're getting for their money and what kind of exposure they'll have—and as an event organizer, you need to educate them on that. This is your only chance. 1. Demonstrate value to sponsors 2. Make the amount reasonable. Your costs may be significantly lower,…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 046 – Emerging Trends in Virtual and Live Trade Shows and

Five months ago, we never imagined that we still don’t know when live events will fully resume. We thought it would be a month or two at most, but we were wrong – and not in a good way. So where do we go from here? What are the emerging trends in the industry? I’m going to talk about 5 trends I see, all backed up by industry research. But before I get to them… Over the past few months, I’ve been asked if I would continue doing my podcast since COVID-19 devastated the trade show industry. I have to tell you – I wondered about that myself at first. A lot of people stopped listening, but when I started doing more shows about virtual events and how to get the best out of them, a lot of new listeners came. I never stopped because so many people are relying on the return of trade shows. I know that live…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Ep 047 – Display Builder Tips for Going Virtual

Adam Sublett is an account manager at Benchmark Craftsmen, a trade show display builder that has been working with some of the largest brands in the U.S. for decades. Adam talks about pivoting to survive during the pandemic. Adam started working at Benchmark full time in 2007, but as a third generation in the industry he has always been involved in the industry. He began his career on the service side, overseeing the installation and teardown of trade show booths and other exhibits across the country. Adam has since applied what he learned on the road to nearly a decade in production management. Over the past several years, he has been responsible for managing key accounts for the company, including Diebold Nixdorf in North Canton, Ohio, and Harley-Davidson Motor Company in Milwaukee, Wisconsin. More recently, Adam has been focusing on the overall operations of the company. Adam’s top tips: Tip #1 – Stay calm and be nice. What we do…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 049 – 4 Key Things to Do to Improve Your Virtual Events

Are you frustrated by the lack of results and ROI when you transition from live trade shows and events to virtual events and webinars? Here are 4 important things you must do, shift, and focus on to maximize your results!! (1) Raise your expectations and change your mindset! Changing your mindset is the first thing you need to do. No, virtual events are not live events. Yes, it’s harder to engage with attendees. But that doesn’t mean you won’t go into an event with higher expectations! Shift your mindset to a positive one and make sure your team does the same! (2) Set firm goals This is a must for any event – ​​virtual or in-person! Choose the right metric and then go after it with all your might! But if you don’t have any goals, you’ll never achieve them. (3) Participate! Participate! Participate! Just like a live event, engaging with attendees will result in more leads, more demos, and…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 050 – Using Funnels to Attract People to Your Virtual Events –

What is a funnel and how is it the secret weapon for driving traffic to your webinars and virtual events? Cory Carter is the COO of Hindsight Hacking Media and co-host of the podcast Hindsight Hacking. At HHM, they provide business coaching, sales funnels, graphic design, logo and branding work, Facebook ads, social media content and execution, and all things podcast related. Find partners the right way and leverage talent and other businesses to complement your offer Whether physical or digital, online or in-store, let’s talk about how to increase your visibility, traffic, and sales Join Cory in his upcoming challenges: Sign up and learn more! How should people contact you? About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

252 - AI & VR can Revolutionize Trade Shows - with Danny
Ep 052 – Moving from in-person to virtual events – Tips and

In an interview with host Jason Scott on the My Ag Life podcast, Trade Show U host Jim Cermak shared powerful tips and information on how to successfully pivot from an in-person event to a virtual one! So this is a slightly different episode – it’s my podcast, featuring other people’s podcasts! This episode will bring great value to show producers and organizers, exhibitors and sponsors. If you’re interested in agriculture, then be sure to check out the My Ag Life podcast! Get free audiobooks and a 30-day free trial of Audible! www.audibletrial.com/tradeshowu About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 053 – The virtual future from the Virtual Events Institute

RD Whitney is the co-founder of the Virtual Events Institute (VEI) and CEO of Media 365. RD has a long and successful track record in building, managing, and delivering business community solutions across a wide range of markets and industries. RD joins host Jim Cermak to discuss the future of virtual events, how to get better results from them, and what certification programs the Virtual Events Institute is working on. RD is a distinguished leader of global media companies Tarsus, Diversified Communications and several other media groups, and served on the board of directors of Onstream (a pioneer in webcasting and virtual broadcasting) for 6 years. He has also launched and managed 5 successful national certification programs and has 30 years of experience connecting buyers and sellers through professional training, events (in-person and virtual), education, peer learning and data. Key takeaways for RD: When moving to virtual events, look for transformation, not translation! A trade show can and should be…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 057 – Key lessons learned from the first virtual run

Jason Scott, owner of JCS Marketing, has hosted dozens of in-person regional events over the years. But in 2020, he had to pivot to hosting a virtual trade show for the first time in order to continue serving his sponsors, exhibitors, and clients. Jason shares with us all of the lessons he learned and the challenges he faced when first entering this new field. Practice, practice! Pre-record as much material as possible Do a full walkthrough ahead of time Ask your supplier to let you try out one of their products so you can understand how they work Take good notes and study for future things! Have more employees than you think you need More points… Contact Jason: Email: jason@jcsmarketinginc.com Website: jcsmarketinginc.com *** 10% off Virtual Event Certification *** access virtualeventsinstitute.com Use a promotional code VP02 About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 060 – Tips and Trends #2 – Retaining Virtual Audiences

Keeping your virtual event audience engaged is difficult given all the distractions they face. Here are two powerful tips and current trends you can use to keep your audience engaged and wanting to learn more! Tip 1 – Shorten your segments and increase rest time · Thanks to Jason Scott of JCS Marketing – who provided this and other tips in Trade Show U Episode #057 Think about how we watch videos on Youtube · Our attention span is extremely short and is only getting shorter! Break down your speech or topic into key points, then make each point its own speech! Keep your audience engaged and focused by varying speakers, tone, format, and subject matter Tip 2: Use your downtime to do market research in a fun way Ask questions about your products and services Conduct opinion polls · investigation · game Trending – New entertainment options for virtual events! Many of the ideas used in live events can…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 061 – Live and Virtual Public Relations Masterclass

Josh Weiss is president of 10 to 1 Public Relations, which provides strategic communications planning, media relations, crisis communications management and other public relations services. Josh Weiss believes that 10 good reviews for a company equals one bad review, and building a goodwill bank is essential to growing and protecting your business, hence his company's name. ——————– Get lifetime access to the new, powerful website and funnel building platform – GrooveFunnels – for FREE! Save $100 per month compared to our competitors! See all the information you get

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 063 – 12 Tips for a Healthy and Engaging Virtual Event –

With virtual events taking place all over the world, people are sitting in front of their computer screens. Now more than ever, we need solid advice to help everyone stay healthy and active! My guest is Brittany Liberatore, a registered dietitian in Cleveland, Ohio, CEO and founder of Your Life Nutrition, and professor of nutrition at Case Western Reserve University. Episode 005: Brittany – Brittany’s tips for virtual events: 1—Keep your eyes healthy! Sitting in front of a screen for long periods of time can cause eye strain, so be sure to see an eye doctor to ensure your eyes are healthy. 2 – Make a plan for your day. If you don’t have any plans for the day and suddenly you’re distracted by doing laundry or doing something that wasn’t necessarily on your to-do list for the day, it’s easy for time to fly by. So try to plan out your responsibilities for the day. I try to do…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Ep 064 – Tips and Trends #4 – The Power of Virtual Networks &

Tips and Trends #4 is brought to you by our sponsor – Groove Funnels!! Get your free lifetime account to build pages and funnels, and it comes with an affiliate program - so you can make money too! go: Get my free lifetime account! Will give you some powerful tips to make your current and future virtual events even better! Tip #1 – Harness the power of networking. Remember, the best thing about being at a live event is building relationships and making new connections. So if you’re hosting an event, make time for networking. Whether it’s through a Zoom room, or a virtual after-get off work meetup, get your attendees talking to each other! A lot of times this doesn’t come naturally in a virtual environment, so you need to be the one who makes it happen. For attendees, look for networking opportunities. If you see another attendee make a great comment, you can even reach out to them…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 074 – Tips and Trends for Overwhelming Virtual Event Results #5

You’ve found the right podcast that can provide you with solid advice for better engagement, smoother and better-run digital and virtual events, trade shows and webinars! Episode 074 — Tips and Trends #5! I hope you have the best year yet in 2021… and that you can win awesome prizes too! Go tradeshowu.biz/Challenge Sign up and get all the details! ———————– Tip #1 – Use short clips We used to have 40, 60 or even 90 minute meetings. Your virtual audience can’t handle this much! There are too many distractions at home and attention spans are shorter 15 minutes + short Q&A, or multiple speakers giving 10-minute talks on a topic, followed by a panel Q&A session End the session with a creative break – quizzes, trivia, giveaways, musicians, exercise or yoga, etc.! Get creative – there are so many options. This session can even be sponsored to cover some of the costs. Tip #2 – Complete your agenda on…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 082 – Tips for choosing the right virtual event

You want to plan a professional virtual trade show, conference, expo, or event that requires technology and capabilities far beyond the typical Zoom or other basic digital conferencing platforms. With hundreds of platforms to choose from, how do you make the right choice? Here, virtual platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners share tips for choosing the right platform. They also discuss questions to ask and things to consider for your next event. Learn more about their TechMatch service! Email Brian – brianscott@cleartoneconsulting.com Email Heather – heather@h2kpartners.com Visit their website: cleartoneconsulting.com h2kpartners.co Become a Certified Virtual Event Professional and Save 10%! Take the Virtual Events Academy’s Virtual Events Certification Course Use a promotional code VP02 Get 10% off any course! virtualeventsinstitute.com About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions,…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 083 – 6 Virtual Event Myths and the Facts They Debunk

I keep hearing and reading 6 common misconceptions about virtual and digital events that need to be busted! I’m giving you the facts so you can know the truth! These 6 myths are... 1. Live events will never come back 2. Virtual events will fade away 3. Virtual events don’t provide good opportunities for connection and engagement 4. Virtual event attendance is far less than in-person event attendance 5. Virtual events are cheap to produce 6. I can’t charge people to attend Get the facts so you can host a stronger virtual event!! —————- Ready to take your company branding to the next level? Free one-hour brand consultation with a brand expertJess Adanich of DesignPod Studio! Send us an email at hello@designpod.studio and put Trade Show University in the subject line! —————– Join our newsletter and receive a free gift! www.tradeshowu.biz About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 122 – Maximizing Exhibitor Reach Using Virtual Platforms –

In today’s fast-changing world of events, it’s critical for exhibitors to find new ways to reach their target audience. Erica Bishaf, founder and CEO of CampfireSocial, the first private social network and commerce platform designed specifically for the trade vertical, will provide tips and advice. An award-winning strategy and insights veteran with over 20 years of experience, Erica has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, and MillerCoors, and through her consulting business has developed strategic programs for associations and event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and others. In this episode, we discuss: Reach potential customers through virtual platforms such as communities, marketplaces, and virtual events How exhibitors can maximize their impact on virtual platforms Strategies deployed in communities, markets, and virtual events Erica’s key takeaways: Content marketing and relationship building strategies will generate…

Show Us Your Ride - Virtual Car Show Gallery
Show Us Your Ride – Virtual Car Show Gallery

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