
The tire belongs to Yokohama India’s ‘Geolandar’ range, which offers multiple options including mud, extreme all-terrain, all-terrain and road terrain models.
Yokohama India has launched a new 19-inch tire for luxury SUVs, manufactured at its Bahadurgarh plant in Haryana. The tire adopts a ‘glocal’ approach that combines global technology with adaptation for Indian driving conditions, catering to the growing demand in the luxury SUV market, which according to the manufacturer, grew 34% year-on-year in FY24. The tire belongs to Yokohama India’s ‘Geolandar’ range, which includes options for mud, extreme all-terrain, all-terrain and road terrain. The new products expand the Geolandar X-CV range and are sold through more than 3,000 retailers nationwide. The locally produced tires reflect Yokohama India’s commitment to catering to the specific needs of the Indian market.
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Harinder Singh, CEO and MD, Yokohama India said, “The 19-inch Geolandar X-CV tire is a testament to Yokohama’s ‘GLOCAL’ strategy of combining global cutting-edge technology with local needs to provide products that meet the needs of Indian motorists. .What makes this launch even more important is that these tires are proudly ‘Made in India’, underscoring our commitment to delivering world-class quality while strengthening local manufacturing capabilities.
“This move is in line with the growing trend of larger rim sizes and the booming luxury SUV market in India. To cater to the growing demand, we are also gearing up to launch 20-inch tires soon and our existing production facility is capable of producing tires up to 24-inch tires. This solidifies Yokohama’s position in the high-end tire market.
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Yokohama India’s ‘GLOCAL’ approach combines global technology with insights specific to Indian driving conditions. The strategy focuses on delivering greater comfort, control and durability to meet the needs of the premium SUV segment. The company aims to adapt its products to the changing preferences of Indian motorists while meeting the growing demand for high-performance tires in the luxury SUV market.
The company also announced plans to launch 20-inch tires soon, expanding its product range to cater to the diverse needs of Indian SUV owners.
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