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158 – Build an Event Website That Converts Ticket Sales –

A trade show or event website needs more than just a static website if you want to get more ticket sales and registrations. Today, we’ll discuss specific tips, tools, and pages to add to your website to maximize your registrations and engagement!

Francesca is the co-founder and event website expert at Bbr Web Design & Management and podcast host of The Events Cast. Francesca helps event professionals build and improve their event websites to better market their events and sell more tickets.

We discuss:

  • Features Every Event Website Needs
  • Common event website mistakes
  • Why is it so important to keep your event website updated
  • Improve your trade show website with small, simple changes

Francesca’s top tips:

  • Start by mapping out your site user’s journey
  • Create a website that speaks directly to your audience and answers their questions.
  • Incorporate event information into the style, copy and all elements of the website

Francesca’s key points:

  • Your website should take your visitors on a unique journey/experience. This could be their first experience attending your event.
  • Your event website should remain active and relevant year-round.

Get in touch with Francesca Balit:

website:

podcast:

IG:

LinkedIn:

About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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