Can a niche or micro-niche business thrive at a trade show? This guest brings a ton of big business marketing experience and offers tips and strategies that niche businesses can use to achieve huge success!
Michaela S. Benn Publishes children’s books for ages 3-8 centered around relationship dynamics among family members. (That’s niche!) Her books are supported by rich resources to promote early childhood literacy, social development, and emotional learning. She is also a marketing coach and hosts a podcast on children’s book marketing.
We discuss:
- How to use large corporate event marketing strategies to reach an audience that supports small business owners
- Make good preparations for marketing and find suitable activities
- Predict opportunities to follow up with customers who have purchased and those who have not purchased.
- If you are a small business, how can you afford to pay for supplier events?
- How to decide on the right vending campaign?
- What strategies that you learned managing large events in the corporate world have you implemented in your small business?
Michaela’s key takeaways:
- The importance of choosing events based on where your audience is
- How to Get the Most Out of Vending Machines on a Small Budget
Connect with Micaela S. Benn:
- Instagram – @micaelasbenn
- Website – childrensbookmarketing.co (not .com)
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