194 – Demand Generation vs. Lead Generation – Vanessa Zangardi

What is the difference between demand generation (which is about generating leads through marketing) and lead generation? Why is it important? What should you focus on?

Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and she’s relentlessly dedicated to teaching people how marketing doesn’t have to be scary — and that you can do it, no matter the size of your business.

We discuss:

• What is Demand Gen? What is Lead Gen?
• How Demand Generation Relates to Current Marketing Trends
• Why is everyone talking about content?
• What content should people pay attention to?
• How can we make content creation easier?
• Content related to demand generation and current marketing topics
• You can follow simple steps to meet demand generation while creating impactful content

Vanessa’s top tips:

• You need to focus on creating valuable content. You can do this in several ways – videos, blogs, social media, live trade shows, or at your own events.
• The easiest way to figure out valuable content is to talk to your customers and salespeople. After that, find a relaxed rhythm of creating on the best platform and stick to it!

Vanessa’s key points:

• Marketing isn’t scary – but you do need to take risks.
• No matter your budget, you can find creative ways to create impactful marketing campaigns and content.

Get in touch with Vanessa Zangardi:

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