Have you ever been to an event, exhibition, or trade show and have completely forgotten what it was all about? In this podcast, we talk about the stories that go into the flow of an event. We talk about plot because there is always a plot thread!
Today’s guest is Alan Bruhn. Alan is currently the Director of Creative Services for the Corporate Events division of the Production Resource Group. He is the recipient of the IAAPA Brass Ring and Thea Awards. He has over 20 years of experience creating shows and events for Disney Parks Live Entertainment and Disney Events Group in North America, Europe and Asia. Alan has also served as Artistic/Producing Director for 5 theater and opera companies.
We discuss:
- How do you view the evolution of event/exhibition experience?
- How to maximize impact and retention
- Why storytelling is so important to the success of your event
Alan’s top tips:
- Keep it simple
- Creating an immersive environment
- Interaction, engagement and disruption
Allen’s key takeaways:
- Get a clear understanding of the participants
- Find out how to contact them
- Go beyond standard processes to create innovative experiences
Contact Alan Bruun at alan.bruun@prg.com
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