198 – Customer Focus and UFI Trends to Watch – with Kai

What are you worried about in 2023? What trends should we pay attention to? In this episode, we will focus on customers and discuss the processes, ins and outs of the industry.

Kai Hattendorf is today’s podcast guest. Kai is the CEO of UFI (The Global Association of the Exhibition Industry). With UFI active around the world, he spends a lot of time networking with the industry and global stakeholders. He is a highly sought after speaker in the events industry and speaks frequently across the US – recently being named ‘Business Events Strategist of the Year’ by PCMA.

We discuss:

Kai’s top tips:

• Don’t be distracted by talk of inflation and/or recession – this too shall pass
• Focus on providing the best experience and results for exhibitors and buyers

Kai’s key points:

• If times are tough, focus on your customers. They will reward you handsomely!
• Check out UFI – a great source of information and the go-to association for US exposition folks looking to connect internationally.

Connect with Kai Hattendorf and UFI on LinkedIn

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