201 – Why Your Event Needs a Crisis Communications Plan –

When you host an event and something unexpected happens, how do you handle the situation?

Our guest for this episode is Tessa Drayton. She is the Communications Director of TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced communications professional who is also trained and certified in Enterprise Risk and Crisis Management. Ms. Drayton’s goal is to help clients solve their problems and become better communicators.

We discuss:

• What extension workers lack when dealing with crises
• What types of crises might occur during an event?

Tessa’s top tips:

• Crisis communications isn’t just for natural disasters.
• Digital media is an effective communication tool that can be utilized effectively to minimize mortality and further damage to a company’s reputation.

Tessa’s key points:

• Develop a crisis communications plan because your brand is your organization’s most valuable asset.

Contact Tessa Drayton

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