Marlys Arnold is a passionate trade show organizer with over 20 years of experience. She started podcasting in 2006, combining her journalism and marketing backgrounds to navigate the evolving industry and create a better trade show presence for her audiences.
You will learn:
1. How the term “podcast” was coined in 2004, and how podcasting has changed since then.
2. Developments in the trade show industry since 2002, including technological advances and marketing strategies.
3. It is important for exhibitors to have a clear strategy and focus when preparing for and running a trade show.
Marlys Arnold is a leading advocate for trade show exhibitors, having written two books on the subject and founded the Exhibit Marketer’s Café and the Exhibit Marketer’s Academy. She also hosts her own podcast, Trade Show Insights, which has been on the air since 2006.
Her latest book, Build a Better Trade Show Presence, is available at Bookshop.org and other major book retailers.
Contact Marlys:
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