Find your why and get ahead!! Businesses that have more dedicated and passionate employees at trade shows will attract more attendees and engage with them. You’ll gain more enthusiasm when you find your purpose…your why!
Joel Bromley is a husband, father of four, and financial coach on a mission to build relationships stronger than the third pig built a house. Joel and his wife can’t wait to have a front row seat to watch you discover your “why” in life and become a unicorn in your industry.
We discuss:
- What is the why?
- How do you discover your why?
- The importance of training on the “why” could be a game changer for many companies.
- The people who work at an exhibition represent the company and the way they do things is crucial.
Joel’s top tips and takeaways:
- As Simon Sinek’s book says, “Start with Why”. It really does permeate and guide everything else. Doing so will completely refocus your attention.
- Once you discover (and write down) your why, compare it to everything you do, think, and say. Doing so will help you gain a level of control you’ve never felt before.
- If your organization’s goals are unclear or poorly positioned, and your exhibit staff is not properly trained on the organization’s why and doesn’t have a deep grasp of its own why, you are wasting money, or outright wasting money and time.
- An organization that understands its true why or purpose, can effectively communicate that purpose to its employees and the world, and has employees who understand its why or help its employees find their why, will become a unicorn in its field and in the world.
Joel Bromley’s free “Discovery Guide”
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