219 – Improving ROI with Voice of the Customer – with Dave

The best way to understand your customers is to study them! Voice of the Customer (VOC) research is a very powerful tool and our clients’ expertise.

Dave Loomis is Loomis Marketing LLCis a consulting firm focused on providing and conducting Voice of the Customer interviews for B2B companies. Dave has helped some of the world’s largest and most recognized B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh, and Xerox. He is the co-host of the B2B Marketing & Sales Podcast and a Marketing is everything we do.

We discuss:

• The Importance of Real Customer Feedback
• The Right Way to Conduct Voice of the Customer Research
• Success Stories
• What is “Client Vision” and what inspired you to write it?

Dave’s top tips:

• Understand who your target is, understand their motivations, figure out how to most effectively reach them and engage with them on an ongoing basis.
• Add value, be professional, but also have fun!
• There is no substitute for a personal connection.

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