Setting goals is one of the most important things you can do to succeed at your next trade show or event—if you do it right! It’s great that this week’s guest brings us a fresh perspective in her own way.
Target Strategist Debra Ecklin Deb is committed to changing the culture of goals in the workplace and beyond. She is a speaker, corporate consultant, and workshop leader, author of the award-winning Your Guide to Goals, and founder of the D*E*B METHOD® that simplifies goal setting. Debra has spoken at TEDx, Innovation Women, SCORE LA, and hosts #GoalChatLive, The DEB Show, and Taste Buds with Deb.
We discuss:
- What is event outcome optimization?
- What is the DEB method?
- Why is the DEB approach effective for goal setting?
- How does it apply to event outcome optimization?
Deb’s top tips:
- To get the most value from any conference, start by developing a mission and motto for your business and for attending the event.
- Develop a plan for meeting people and choosing meetings so that you can convert the time, money and energy you spend into quality leads and valuable information to grow your business
- Schedule time for preparation, follow-up, and implementation
Deb’s key points:
- In order to get what you want you need to know what that is.
- Setting goals for your meeting and aligning them with your business goals will set you up for success.
Get Deb’s book – Target Guide on Amazon
Connect with Debra Eckerling:
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