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249 – How to Make Your First Trade Show a Hit!

You are thinking about attending your first trade show and want to make sure it is a success! But how do you go about it? As for me, I have worked and planned 100’s of trade shows, do you want to know how I would do it?

6 things you need to do to make sure you look like a pro instead of a newbie and stun at your first trade show! Before you get started, you need to make sure you choose the right show! Watch this video:

If you know you have chosen the right trade show, then you need to prepare for the trade show, here are 6 things you can do so that you come back with more leads, sales, and profits instead of going blindly.

1 – Study the performance, especially the audience!

2 – Determine your budget. How much the show will cost, and all the associated expenses. Don’t be caught off guard!

3 – Set goals and get ahead! You want to make money and if you do it right you can fill your lead pipeline long term! But this starts with knowing what you need to accomplish!

4 – Focus your message to attract visitors to your booth

5 – Come up with questions you want to ask each person

6 – Practice! Practice! Practice!

Now that you know the 6 things you need to do to make your first show a blast, check out this video to take your game to the next level!

Need help developing a strategy? Book a free 15-minute strategy call here:

About the author Jim

Jim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

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