5 Surefire Influencer Marketing Trends for NYC Events

You still want to know which basket to put into this year’s basket? Considering the following latest influencer marketing trends representing a large-scale market size, an estimated $32.55 billion in 2025. Smart New York City event planners will invest in these influential marketing trends in 2025.

1. The Crazy Influencer Marketing Trends in 2025: AI Influencers

Artificial intelligence anxiety is real. According to a study, 75% of the people surveyed were upset by the rise of machines. Perhaps that’s why AI influencers have accumulated huge followings and revenue in 2025. Let’s break it down.

It’s exactly what AI influencers sound like, an AI-generated “people” creates what looks like humans. The tech masters fully enrich their AI creations and are full of history, interests and personality. The result is a strange and realistic character that fans flock to and sympathize with.

It’s easy to imagine how Artificial intelligence influencers can collaborate With retail brands. Their tech creators can easily wear a pair of stylish Calvin Kleins. However, AI influencers have also been breaking down real-life events and achieving great success.

Imma, an AI influencer with 407,000 Instagram followers, participated in Apple’s WWDC event. Lil Miquela is an AI influencer who earned $10 million in 2023. LilMiquela celebrated the 2024 Super Bowl in Las Vegas, though she was frustrated by many Vegas clubs not allowing 19-year-old robots and expressed frustration in a curious comedy post.

If your influencer marketing budget is large enough, AI influencers can provide the same type of innovative and alternative atmosphere for your New York City event. Artificial intelligence influencers are effective, but the price is higher in the early stage.

2. The taming role of AI in the influencer marketing of events

Let’s put Frankenstein’s allusions aside and talk about the more traditional role of AI in influencer marketing. Within a minute, AI tools for influencer marketing for management and analytics are getting better and better. according to Influencer Marketing Centerintegrating AI into the management of your influencer movement can increase its effectiveness by 66.4%. Let’s see how.

• Use AI to effortlessly analyze thousands of influencers for the perfect brand competition.
• Protect yourself from dishonest influencers by using AI to discover fake followers and other false engagement metrics.
• Adjust your campaigns in real time with AI-driven predictive analytics.
• Click Bullseye when you use AI to analyse and segment your target audience.
• Set it up and forget it by using the ability to automate tasks with AI.

3. All-in-one influential marketing

The influential movement has focused on building awareness of New York events in the past. Influential marketing strategies will be used in 2025 Every stage of the marketing channel. From the top, middle and bottom, your influencer marketing campaigns can guide your audience until they click on Checkout.

• Influencer Marketing at the Top of Funnel Still focusing on Audience growth and social media mentions.
• In the middle of the funnel, your influencer Expand listeners and content engagement that can gain insight into your activities and address their pain points.
• Influential people play a big role in the bottom of the funnel When they host live events and provide promo codes to improve ticket sales.

4. The difference between influencers and creators

Influential marketing is a bit different between influencers and creators in 2025, and New York City event planners may prefer creators to run their campaigns. Influential people are increasingly referring to celebrities, with millions of followers besides social media brands such as Kylie Jenner or Nicki Minaj. The huge brand will use celebrities to expand the brand’s reach and credibility.

Creators are little-known influencers who are considered experts in their niche. Although their attention is at most hundreds of thousands, they are more effective in converting audiences. Instead of being hit, their followers are interested in the creator’s content and often make purchase decisions based on the advice of trusted creators.

The exact separation of creators and celebrity influencers in 2025 is evidence of the growing value of creators in terms of influencer-related marketing.

5. 2025 Trends: The Rise of B2B Influencers

Influential people have been in the B2C field since ancient times, or at least since the Queen recognized the pottery manufacturer in 1760. B2B influencer marketing, on the other hand, is a little-known strategy. But in 2025, B2B influencer marketing finally received the respect it deserves.

Using B2B Influencers Company Event Marketing. Influencers in the B2B field are experts in your event industry. Sponsors and speakers are ideal influencers who can leverage their audience to boost ticket sales. You can go beyond the event to find more B2B influencers to expand the impact of the event.

Stay up to date on the latest marketing trends at the Event Planner Expo

Influential marketing is the best strategy to announce about your campaign and increase ticket sales. Catch the $32 billion pie when you use the latest influencer marketing trends above.

You can learn more when you participate Event Planner Expo. Participate in the industry’s leading trade fairs. Learn from trend guides in dozens of speeches. and establish an activity planning company when it comes to connecting with company decision makers in the field of activity planning. Don’t miss it. Buy your ticket now.