7 Ways to Start Getting More Event Clients and Guest Reviews

For event planners, having online reviews is a must to attract new clients. While you can sit back and wait for people to write their own reviews, this is not the best strategy. You won’t get as many positive reviews as you would if you spent some effort collecting them. Unforgettable event experience. Then, use these tips to develop a strategy for requesting reviews.

1. Solicit comments promptly

Strike while the iron is hot and ask for a review immediately. Wait until after the event and politely ask the customer to write a review. Doing this as soon as possible after the event increases the likelihood that they will write a review. Their experience is still fresh in their mind, allowing them to feel the most positive. They also have the details fresh in their mind, which allows them to leave a deep and detailed review. These details are important because they turn an okay review into a powerful one. These details make it easier for others to trust their authenticity.

2. Provide multiple review platforms

There are countless platforms where you can collect reviews. Offering multiple options increases the likelihood that customers will leave a review. If they already have an account on a platform, they will choose that platform. They can quickly and easily log in and leave a review. Customers are less likely to leave a review on a platform where they don’t have an account because it will take more time and effort.

Asking for reviews on multiple sites will also give your business greater exposure. Those looking for an event planning business will likely be looking on these different platforms, so it is crucial to have positive reviews on them. Don’t expect your target audience to spend time searching the internet for reviews of you. If they don’t see any reviews, they’ll just move on to the next event planning business.

Consider asking for reviews on the following platforms:

3. Create a follow-up email campaign

Automatically send emails to send personalized review requests after an event. You can Design it as a feedback emailThis way, if a customer is unhappy with something, they can respond and you can resolve it right away. This timely response can help you turn a potentially negative review into a positive one. Add links to the platforms where you want customers to leave reviews. Adding links directly to the platform makes leaving a review easy and quick.

4. Offer Rewards

While you shouldn’t pay for reviews, you can offer small incentives to customers who leave reviews. However, be cautious with this approach, as some platforms prohibit you from “paying for reviews.” The platform’s terms and conditions will outline what is and isn’t allowed. If you can, consider offering a discount on future event planning services or participating in a giveaway.

5. Use social media for online reviews

While customer reviews allow you to reach a small group of people, asking for reviews from attendees allows you to reach a much larger group. Use social media to gather feedback from guests and event attendees. This can be comments on your posts about a specific event. It can also be pictures and video posts that guests share on their own accounts. Ask guests if they can feature their posts in your social media or marketing. These posts with positive comments are reviews that feel more authentic and trustworthy.

6. Simplify the review process

People are more likely to leave a review if you make it as easy as possible. They have to go out of their way, spend time and effort to leave a review, so by providing a direct link where people can leave a review, you can reduce the effort required. If you’re sending the request on a digital platform, include a link. If you’re asking in person, provide a QR code that people can scan with their phones. Request reviews on popular platforms where people are most likely to already have accounts. Choose platforms with simple processes for leaving reviews.

7. Highlight past reviews

Highlight previous reviews in your marketing. By highlighting previous reviews in your marketing and content, you show that you value feedback. When someone thinks you care about their feedback, they are more likely to leave a review. Additionally, when people think other people are doing something, they are more likely to do it.

Get more online reviews and grow your events business

Collecting online reviews is an important part of growing your event planning business. To maximize the number of reviews you get, you need to develop a strategy for requesting and collecting reviews from clients and event attendees. These practical tips will help you make the most of your review collection strategy.

Another way to maximize reviews is to ask peer professionals to write testimonials for you. Vendors and venues in the industry understand what it takes to be a successful event planner. Their endorsement through positive reviews can give your event planning business authority, which in turn earns trust from potential clients. You can network with other industry professionals by attending the 2024 Event Planner Expo. Building your network can help you make valuable connections that can lead to more positive reviews. Get your All-Access Ticket Make sure you experience all three days of this premier New York conference today!