Volvo cancels car subscription service

Car subscriptions have been hailed as the next big thing, and some offerings are so appealing because you can easily swap vehicles, meaning you can buy a crossover in the winter and a convertible in the summer.

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However, many programs have been canceled over the past few years. GM’s “Book by Cadillac” program was discontinued in 2018, and the “Mercedes-Benz Collection” program was discontinued in 2020. Now we can add “Care by Volvo” to that list.

MORE: Care By Volvo adds more vehicles to subscription plan

According to Automotive News, the subscription service has been discontinued on both sides of the Atlantic. While the specifics vary by market, the U.S. program reportedly ended on August 1.

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The automaker didn’t reveal why it decided to drop the subscription service, but Russell Datz, national media relations manager for Volvo Cars USA, told the publication that the move allowed them to “focus on our core customer service and upcoming new products, (as well as) improving operational efficiencies.” Volvo also left the door open for a possible return, as subscriptions are only paused for the “foreseeable future.”

The Swedish brand has largely removed mention of the program, but we found a support page in April that touted the program as flexible and without long-term commitment. It also noted that the subscription includes a monthly allowance of 1,250 miles (2,012 kilometers), insurance, and maintenance.

While many subscription programs have been canceled due to low usage, Care by Volvo is reportedly profitable in the U.S. Some dealers are also fond of the program, with one telling the newspaper that subscriptions account for 10% of its business and are a good way to introduce customers to the brand.

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