You’re Training Your Staff All Wrong!! In this episode, I discuss how to train your trade show booth staff the right way which will lead to better results and can double your leads!
Most companies will provide basic training…
- Performance location and time
- What will the exhibition include?
- What will they give away
- Any promotions they will be doing
- What will everyone wear?
- Maybe there are more…
There’s nothing wrong with that, but this is usually where they stop training!
Now that staff are armed with information and knowledge, they can decide for themselves what to do with all of it!
You have to go deeper than that!
I recommend training on three things that will make a huge difference: EQF – Participation, Qualifications, Processes
- Engagement – Train your staff on how to engage with attendees in meaningful ways
- Qualification Review – You must review the qualifications of attendees immediately after they engage to see if you would like to talk to them. If they are not qualified, let them go!!
- Flow – Once you’ve engaged and qualified them, immediately engage them in your booth flow or attendee journey. This is what you should carefully plan before the show! What do you want them to experience? What do you want them to take away? What information do you want and need?
- For more on creating FLOW, listen to this episode –
By doing EQF training effectively, you can double your lead at your next show!!!
Need help? I offer a free 15 minute discovery call to learn how EQF Framework training can help your business!
Click here –
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