Dealerships say goodbye to window stickers, hello to dynamic numbers

Since the passage of the Automobile Disclosure Act of 1958, all new cars in showrooms have had to be clearly labeled with the price and key information about equipment and shipping costs. We call it the window sticker, or Monroney, after the bill’s sponsor, Senator Mike Monroney. But stickers are on the way out as they are replaced by electronic versions.

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A German company called Digital Communication Solutions (DiCoSo) created its first digital price tag system in 2018 and has been rolling it out to European car retailers over the past few years. DiCoSo says there are now 60,000 price displays in 240 dealerships across the continent. Automotive News.

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But now it’s entering the U.S. market and has struck a deal with a Subaru dealer in Salt Lake City. Automotive News DiCoSo hopes to supply 10,000-15,000 displays to U.S. dealers in the first year, then grow to 50,000 in the next few years, the report said.

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On some systems, customers are able to interact with digital information, such as generating a finance quote, and dealers can easily locate their vehicle using a built-in GPS module.

It’s not hard to see why dealers would be interested in this technology. It enables them to easily update pricing, equipment, and EPA data for their entire showroom inventory with a few keystrokes. For large dealers with a large number of vehicles on display, this can mean a lot of time saved each year.

But other retail sectors are also adopting the technology, raising concerns that the system could end up costing consumers more money. Los Angeles Times The worry is that giving shops the chance to change prices on the fly could lead them to introduce dynamic pricing, a tactic used by airlines and music event promoters to adjust prices based on demand.

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