The International Association of Exhibitions and Events (IAEE) announces the extension and expansion of its partnership with Zenus AI, building on the successful collaboration at Expo 2023! Expo! IAEE Annual Meeting and Exhibition in Dallas.
The association will continue to leverage Zenus’ ethical facial analysis technology to exhibitors to provide valuable insights into attendee behavior and engagement.
Underscoring its commitment to privacy and ethical standards, Zenus’ technology will provide event exhibitors with metrics such as footfall, dwell time and attendee energy data to help them optimize their displays and improve engagement strategies.
Following the success of this collaboration in 2023, IAEE is expanding the reach of the 2024 event in Los Angeles, California. This year, every expo! Expo! Exhibitors will have the opportunity to benefit from Zenus’ artificial intelligence analysis. The expansion underscores IAEE’s commitment to integrating innovative technologies to enhance the exhibitor and attendee experience.
Dr. Panos Moutafis, co-founder and CEO of Zenus, said in a media release: “Continuing and expanding our partnership with the IAEE reflects our shared vision of leveraging ethical AI to provide actionable solutions to organizers and exhibitors. insights.”
“IAEE is proud to showcase technology that enhances the event stakeholder experience,” IAEE President and CEO Marsha Flanagan, M.Ed., CEM, said in a media statement. Deploying Zenus AI technology allows us as organizers to measure attendee experience from a different perspective and is critical to measuring the success of the show.”
Expo! Expo! Taking place in Los Angeles, California from December 16-19, 2024, it will provide a platform for the latest innovations in the exhibition industry. Register here to participate and take advantage of BE SMART rates ending October 23rd.
About IAEE and Zenus
The organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of the IAEE, which advocates and raises awareness of face-to-face exhibitions and events as a primary medium for business development and growth. The IAEE aims to provide relevant, timely and innovative education to its members and industry.
Since 2015, Zenus has provided real-time insights into attendee engagement, capturing behavioral metrics such as audience energy score, impressions, dwell time and demographics. Clients include leading event organisers, experiential agencies, field marketers and corporates.
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