Volkswagen Virtus 50k sales milestone

Volkswagen Virtus sales exceed 50,000 units – accelerating Volkswagen’s India journey

28 months after its launch, Volkswagen Virtus sales reached the milestone of 50,000 units. Since its launch in 2022, the model has sold an average of nearly 60 units per day, continuing to influence Volkswagen’s current growth trajectory in India. More than 17,000 units have been delivered so far this year, marking a steady trajectory for the sedan. By the second quarter of 2024, the brand’s domestic sales of Virtus and Taigun models will total more than 100,000 units. As of the third quarter, Volkswagen India’s domestic wholesale volume reached 6.5 lakh units (so far).

India 2.0 models, including the Virtus, have contributed significantly to Volkswagen’s domestic sales, accounting for nearly 18.5% of total sales so far in the last three years. Safety has always been an important aspect of the Virtus’ appeal, with six airbags and more than 40 safety features as standard. The sedan has a 5-star GNCAP safety rating, giving drivers and passengers peace of mind and meeting key requirements in the Indian market. The focus on comprehensive safety measures, in line with Volkswagen’s global safety standards, further cements Virtus’ position as a reliable choice in this segment, attracting a wide range of customers.

Virtus 50000 Sales Milestone Plays Vital Role

Performance options for the Volkswagen Virtus include two TSI engine variants: 1.0-litre TSI and 1.5-litre TSI Evo. These powertrains cater to different driving preferences, from daily city commuting to more spirited highway driving. The 1.5-liter model, in particular, provides advanced features such as cylinder deactivation technology to promote a balance between power and fuel efficiency. This versatility enables Virtus to meet different consumer expectations in the sedan segment.

The premium sedan category in the Indian automobile industry is showing a volatile trend. However, the Volkswagen Virtus has maintained its position through consistent performance and customer-focused improvements. The model’s journey since its debut reflects a carefully crafted market entry strategy designed to capture the attention of discerning buyers looking for a blend of safety, performance and style.

Adapt and thrive: Volkswagen’s sales strategy

Virtus’ role within Volkswagen’s wider market strategy includes alignment with the India 2.0 project, which aims to deliver models that match local customer preferences while adhering to global engineering standards. By leveraging modular platforms and locally manufactured components, the brand is able to offer competitive pricing without compromising on quality.

Sales of the Virtus and its sister model the Taigun highlight Volkswagen’s adaptability in meeting consumer demands. The combined sales figures not only set a benchmark for the brand but also demonstrate the acceptance of Volkswagen’s products. This success will be crucial in shaping Volkswagen’s future product development prospects.

60 Virtus cars sold every day

Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “We are extremely grateful to all
Customers have made the Volkswagen Virtus the number one selling premium sedan in India. Virtus continues to resonate strongly with customers, with sales crossing the 50,000-unit mark proving the success of the product in the Indian market, making it the most popular premium sedan in the country. Since its launch, we have sold close to 60 Virtus sedans every day and we are delighted that Virtus has gained a cult following of its own and continues to maintain sales momentum despite the headwinds facing the segment. “

He added: “We have also crossed the 6.5 lakh unit milestone in domestic wholesale volume in India and would like to thank the Volkswagen family for their immense love and trust in the brand. With our latest, feature-rich and advanced India 2.0 models – —Taigun and Virtus, we have also achieved great success, with these two models accounting for nearly 18.5% of our total domestic sales since inception.”