Episode 137 – Industry Trends for 2022 – Danica Tormohlen

As show planners, organizers and exhibitors, what should we expect from the industry in 2022? To discuss this and other topics, I am honored to have Danica Tormohlen, Content Director, Publisher and Editor-in-Chief of the Society of Independent Show Organizers (SISO), on the podcast for a second time.

Danica began her career in the trade show industry in 1994 at EXPO magazine, where she later served as publisher and editor-in-chief. She then served as contributing editor to Trade Show Executive for 10 years.

We discuss:

• Latest News from SISO
• Industry Trends
• Danica recently attended PCMA, the PGA Show, and the Winter Fine Food Show

Key Takeaways:

• Independent show organizers will go ahead with the 2022 show despite Omicron’s presence.
• Visitors to the show now are high-quality buyers looking for new products and new suppliers.
• Small and medium-sized enterprises, the lifeblood of the economy, are ready to resume face-to-face communication and grow their business by participating in trade shows.
• The trade show industry has already seen growth in the first quarter of 2022, with most sectors expected to see year-over-year growth.
• The quicker international tourism rebounds without restrictions and the quicker corporate travel and return-to-office strategies are implemented, the faster the trade show industry will grow.

Resources to view:

• SISO CEO Summit in March
• SISO August Summer Leadership Conference
• October Asia CEO Summit
• If you are an independent exhibition organizer, becoming a SISO member will definitely make you feel valuable.

Contact and follow Danica:

• Website: www.siso.org
• Email: danica@siso.org
• Social: SISO on Facebook, Twitter and LinkedIn
• Follow Danica on Twitter @danicatormohlen or LinkedIn

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