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Time management tips from RD Whitney

Chicago — Trade show manager Get time management tips from R.D. Whitney, chief community officer for the CEO Group and chief operating officer for the CFO Leadership Council.

1. What lessons did you learn about time management early in your career?

In the events industry, there is always more to do than ever to finish. Early in my career, I learned to continually prioritize from mentors. Almost every day, I go through my list and prioritize. That means some things will never go unnoticed—and that’s okay. If you have a good, trusting relationship with your manager, they’ll be happy to see the right things done.

Another lesson I learned early on is to view your priorities in a 2×2 matrix. On one axis you have “urgency” and on the other you have “strategic importance”. The point is, strategically important tasks are often not urgent and can easily be put off. However, you will advance your career faster if you regularly review your priorities and carve out some reasonable time for strategically important tasks.

2. What unique time management challenges do event professionals encounter, and how can you avoid them?

What a trap it is to try to do everything. Sure, you can skip the gym or run, rush meals, and spend less time with your family, but that won’t help you succeed. Finding the right balance between work and life is crucial. This will make it more successful and enjoyable for both parties.

3. What apps or technologies do you use to stay informed?

I use a high-tech device called “paper” for my “to-do” list. I update or reorder every day.

4. What advice would you give to young professionals about working during a trade show?

Pace yourself and try to look beyond the details and see the big picture. A lot happens during a trade show. This event is the culmination of a year of hard work and effort. Remember, the key to a successful event is if buyers and sellers connect in a meaningful way. Focus on elements that add to this. Avoid distractions (experience elements) that are more about other people’s agendas than connecting buyers and sellers in a meaningful way.

related. Time management tips from CEM Sandy Chapin

5. What is your daily schedule?

I come up with that “to do” list I mentioned earlier, but it’s not strict. I try to be open to random opportunities and I genuinely try to engage in discussions – multitasking never works for me. I will always do two mediocre things rather than one outstanding thing.

6. How far in advance do you plan your daily schedule?

I think of it like a business budget. I start with a plan (budget) but try to be truly open to change (dynamic budget). Nothing goes exactly as planned, and flexibility may lead to better results. I’ve benefited greatly from being open to this.

7. Has your scheduling process changed over the years?

In fact, it has remained fairly stable over the past three decades. When I learned best practices from my mentors, I stuck with them.

8. How to avoid burnout? Are you sure you want to incorporate breaks into your schedule?

I run four miles a day and make it a priority—I block out time in my schedule. For me, running clears my mind. I often come up with solutions to complex challenges on the road.

9. Is there anything else you would like to add?

I read “Zig Ziglar” in high school and have always carried this quote with me: “You can have anything you want in life if you are willing to help others get what they want.” In work and life The best results come from a win-win situation. Help others win and you will win.

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