Poll: Do you love or hate Jaguar’s new look?

You may have heard that Jaguar has a new concept. In fact, this is an underestimate. Jaguar has everything new. The automaker is looking to reposition itself as a more expensive and exclusive brand and has ditched its entire existing model range and unveiled a new set of badges and logos.

A new logo won’t save the company from oblivion, but Jaguar hopes a trio of new cars will do just that, and today we’re introduced to a concept designed to show us what they’ll look like. The Type 00 is a two-door coupe that’s a preview of a four-door electric coupe we’ll see in production in late 2025 and on sale a few months later.

Related: Radical Jaguar Type 00 concept previews make-or-break MY26 electric sedan

Two more cars will be launched before 2030, all sharing the same new design language. When you see them coming toward you, they won’t look like today’s jaguars. The Type 00’s square front shows no trace of the classic E-type oval grille, nor the square mesh-filled version seen on newer cars, dating back to the 1968 XJ.

The clean surfaces and lack of curves are both contemporary and modernist, recalling the minimalism of cutting-edge product design and architecture of the 1930s and 1940s. But Jag’s designers couldn’t help but pay homage to the company’s past masters.

While you’d hardly call it a retro design, the long-hood, short-deck proportions are lifted directly from the blueprints of the original E-Type coupe. And the vertical panels between the fenders and the 23-inch front wheels also come from the same Jaguar icon. Fortunately, the ratio of track width to body is no Borrowed from the E-type – the concept’s massive rims are pushed right to the edge of its swollen arches, and then some.

More: Everything we know about the $130,000 Jaguar Type 01 electric sedan

There’s no doubt it’s a brave, ambitious design, but not everyone will like it. So which camp are you in? Do you love or hate the Jag’s new design direction? Take our poll and leave a comment below telling us what you like or dislike about the Model 00.