Royal Enfield Thailand CKD factory starts production

Royal Enfield has taken a major step in its global expansion strategy by opening its first independent motorcycle assembly plant outside India. The new 57,000-square-foot factory in Samut Prakan, Bangkok, Thailand, is designed to produce more than 30,000 motorcycles per year to meet growing demand in Southeast Asia. With Thailand becoming Royal Enfield’s largest market in Asia after India, this local production center will play a vital role in meeting the growing demand for the iconic Royal Enfield motorcycles in the region. In addition to the Thailand factory, the brand also operates CKD assembly plants in key markets such as Argentina, Brazil, Colombia, Bangladesh and Nepal, further strengthening its international presence.

Speaking at the inauguration ceremony of the new factory, Royal Enfield CEO B Govindarajan said, “Royal Enfield has been committed to growing the middleweight motorcycle market globally. We have seen a huge response from the international audience, who are looking for Unique motorcycles that are easy to use and reflect their personality. We offer a range of evocative motorcycles on different platforms to cater to a global audience.

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“Royal Enfield is a truly global brand, ranking among the top mid-range motorcycle brands in markets such as the UK, South Korea, Australia and New Zealand. Our strategic intention is to develop an international expansion strategy and invest in markets with huge growth potential. Thailand The assembly plant caters to this vision, so we will bring more and more motorcycle enthusiasts to experience Royal Enfield’s DNA – pure motorcycling.

Royal Enfield Chief Culture Officer Yadvinder Singh Guleria added: “Markets such as Asia Pacific offer huge potential for the mid-sized segment and our strategic intention is to get closer to these markets and grow the business. This is a testament to our awareness of the market potential and the growing motorcycle industry. commitment to the car community. We believe this facility will help us grow Thailand’s mid-market while enabling us to efficiently meet the growing demand in the region.”

Royal Enfield: Sales Report

Royal Enfield reported a 2% growth in total sales with 82,257 motorcycles sold in November 2024 as compared to 80,251 units sold in the same month last year. While domestic sales fell 4% to 72,236 units, exports surged 96% to 10,021 units from 5,114 units in November 2023.

Also read: Royal Enfield’s total sales increased 2% year-on-year in November

From April 2024 to November 2024, Royal Enfield’s total sales increased by 4% to 647,000 units. Domestic sales increased by 2% to 584,000 units, and global shipments increased by 29% to 62,646 units. This highlights the brand’s growing popularity, both domestically and internationally.