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Mercedes-Benz Arena of Desire – What to Expect?

Mercedes-Benz India is gearing up to steal the limelight at the Bharat Mobility Expo 2025, showcasing its cutting-edge electric vehicles at the ‘Arena of Desire: Driving Desire, Technology Pioneer and Sustainability Driver’ themed pavilion (EV) and luxury products. ‘The event will be held from January 17 to 22, 2025 at the Bharat Mandapam, New Delhi.

The luxury carmaker’s product lineup includes the G 580 with EQ technology, the Concept CLA Class and the Mercedes-Maybach EQS 680 SUV Night Series. These vehicles highlight the brand’s commitment to innovation, luxury and sustainability.

Star attractions

Mercedes-Benz G 580 with EQ technology will make its India debut at the event. The all-electric version of the iconic G-Class combines tradition with cutting-edge electric vehicle technology. The model retains its rugged DNA while introducing features such as G-TURN, G-STEERING and intelligent off-road crawling functions to make it both performance and sustainable.

The futuristic CLA concept car, based on the Mercedes-Benz Modular Architecture (MMA) platform, will also take center stage. A pioneer in the new electric segment, Concept CLA combines luxury, sustainability and next-generation technology. Designed for the eco-conscious consumer, it features virtually CO2-free steel, sustainably processed leather and innovative materials.

Even more exciting is the Mercedes-Maybach EQS 680 SUV Night Series, the pinnacle of luxury in all-electric incarnation. Combining luxury with innovative electric vehicle technology, this debut model stands out with rose gold accents, a rear roof spoiler and dark chrome accents.

Luxury meets performance

Mercedes-Benz will also present a range of performance-oriented vehicles. Developed entirely by Mercedes-AMG, the AMG SL 55 4MATIC+ Roadster represents seven years of excellence in the automotive industry. At the same time, the hybrid marvel AMG S 63 E PERFORMANCE offers unparalleled luxury and exciting driving dynamics.

Rounding out the line-up is the LWB E-Class E 450 4MATIC AMG Line, the most powerful E-Class ever produced in India. It is equipped with a 3.0-liter six-cylinder petrol engine and mild hybrid technology to deliver outstanding performance while optimizing fuel efficiency.

Santosh Iyer’s Vision

Speaking about Mercedes-Benz’s involvement, Santosh Iyer, Managing Director and CEO, Mercedes-Benz India said:
“Bharat Mobility Exhibition highlights the growing importance of the Indian mobility industry. Our participation underlines our commitment to provide the most desirable and futuristic products to our customers. Through this showcase, we aim to build a strong foundation in design, innovation and sustainability Setting new benchmarks in sex.”

Future-driven exhibition hall

The Arena of Desire pavilion will highlight the brand’s vision for sustainable mobility. Attendees can explore a range of luxury electric vehicles that blend timeless design with advanced technology.

India pioneers electric vehicles

Mercedes-Benz continues to lead the Indian luxury electric vehicle market with innovative models that meet evolving consumer needs. With this presentation, the brand reinforces its “Ambition 2039” vision to drive sustainability and maintain its technological leadership.

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