Citroen increases standard warranty coverage on all cars

Citroën India has just launched updated standard warranty coverage for all its cars to provide more value to customers. This is to attract customers and the company hopes to increase foot traffic to its dealerships. It remains to be seen whether this new strategy can help the brand boost its dismal sales performance.

Citroën adds standard warranty

To attract buyers, Citroën India has just announced an updated warranty policy. As per the new standard warranty policy, Citroen will provide all customers with a warranty of 3 years or 1,00,000 km, whichever is earlier. This updated warranty policy is effective immediately and applies to all Citroen vehicles sold in India (except eC3 electric crossover).

The main highlight of this revised warranty policy is that it is transferable, making the resale process more seamless and hassle-free. It’s a unique and customer-focused approach that buyers in the second-hand market will also appreciate.

Citroën is committed to delivering an exceptional ownership experience with this new and improved standard warranty. Benefits mentioned in this improved standard warranty also include supplementary RSA (Roadside Assistance). The company mentioned that the ICE product portfolio sold with the new standard warranty policy offers peace of mind, cost-effectiveness and unparalleled quality assurance.

What are the benefits?

Under Citroën’s new and improved standard warranty policy, the company promises comprehensive protection. This includes protecting buyers from manufacturing defects and material defects. With Citroën Genuine Parts and Service, the company claims to ensure quality with genuine parts and expert service.

In addition to transferring the warranty to the second owner, Citroën also mentioned that there won’t be any unexpected repair costs. This shift in strategy is in line with the changing needs of Indian car buyers. This attracts more traffic into their dealership and hopefully converts that traffic into potential customers.

The company is currently experiencing poor sales. Even the Basalt, hailed as a hero product, sold only 79 units last month, compared with 47 units the month before. Citroën India is trying new things, throwing everything they have at the wall to see what sticks. Judging from sales performance, nothing seems to be standing still.

Statement from Citroën India

Commenting on the news, Shishir Mishra, Brand Director, Citroen India said, “Citroen’s mission has always been to provide Indian customers with vehicles that combine innovative design, comfort and reliability. By introducing a 3-year/100,000 km warranty as standard, Not only do we reaffirm our confidence in the quality of our products, but we also enhance the ownership experience for our valued customers in India.”