This article is part of the The Exaultion series, which is the digital series of exhibition city news. The news highlights the company and their inheritance. At that time, they from their parents to children. Including this series, please contact the news of the exhibition through newsDesk@exhibitCitynews.com.
Szison: From Pittsburgh to transcendence
Author Mark Hebert, exhibition city news
STetson Convention Services has been a fixed device for the trade exhibition industry for sixty years. While loyalty to its sustainability, creativity and excellent customer service principles, it has gone through the development of many generations. The family owned by this family is headquartered in Pittsburg, Pennsylvania. Now Bill Sandherr, his wife Kristina, and her sister Patricia “Pat) “Liprando) and their children, Haley, Haley and Ray leaders.
Journey from Pittsburgh to the national prominent journey
The company was founded in 1964 by Bill Stetson in 1964 and began at the William Penn Hotel. After gaining a valuable experience of United Expo for 10 years, Bill Stetson decided to create its own company to establish a relationship and serve the Pittsburgh market. Patricia Liprando joined the company in 1990. Her contribution helps to promote her growth. After the death of Bill Stetson in 1994, his female Son Jerry Saunders took over him, but in 1996, Patricia, her sister Kockeng Bill Sandherr, the husband of Kris and Kris, bought the company.
Bill recalled: “When we take over, we only have three people to talk to customers in central Pittsburgh.” The grassroots methods they established a relationship laid the foundation for STETSON’s long -term success. When Pittsburgh stayed at home, Szetson expanded nationwide.
Bill explained: “We are necessary.” “But do this, we show our customers that we can meet the needs of all parts of the country as much as possible in Pittsburgh.”
Successful relations
STETSON’s growth is not just to ensure the growth of customers, but to build a firm and lasting relationship. Bill said: “At first we have a low price because we must prove that we can only deal with large national events through a team of 20 people.” STETSON’s small -scale concentration team provides personalized services, which has become their symbol. Nowadays, nearly 60 % of Stetson’s business comes from Pittsburgh, which shows their ability to expand their core value.
Bill emphasized: “The ability to transfer Styanson from a commodity provider to a relational provider is our ability to maintain a solid connection every year.”
Pass the torch to the next generation
Just as Sandherr’s children (Will and Ray) play a greater role in the company, their unique talents and fresh views help help STETSON’s sustainable success. The eldest son Haley manages accounts and is famous for her leadership and character skills.
Will has played the role of managing freight, transportation and logistics. In this case, his efficiency and skills to solve problems make him outstanding. Ray is the smallest of these three, focusing on sales, ensuring the needs of customers and obtaining new contracts. Each brother and sisters bring their strength into the business, enhance the company’s growth, while maintaining the atmosphere of intimate family operations.
Overcome the challenge
Like many companies, STETSON faces major challenges during the 19th period. As the trade exhibition was canceled and was seriously affected, the company had to browse on unknown territories. Bill proudly said: “Kristina (Kristina) dealt with financial challenges, just like genius.” He believes that her strategic leaders can float the company. The family also faces the popularity of the popularity after re -training, which has led them to provide their children with positions to help stabilize their business.
Bill explained: “We must take action quickly, but at that moment, it is a turning point to play the role of children with a full -time role. Each of them brought a new energy and ideas to help us spend a difficult period.”
In the early days of the company’s national expansion, when rapid growth caused them how much they should become, this was another challenge. Inspired by Bo Burlingham’s book “Little Giant”, STETSON decided to focus on becoming great and not big. Bill said: “We choose to put people, the earth and profits on consistency.” Since then, this concept has shaped the company’s method.
Promise to sustainability
Since 1999, sustainability has always been the cornerstone of Szison’s mission. At that time, they promised to “accelerate the green practice of the trade exhibition and the activity industry.”
Bill explained: “We have created a leading role for ourselves in the practice of the environment.” STETSON continued to give priority to sustainable methods to reduce the waste from the incident to the use of energy -saving materials.
The future of the future
Stetson has an important role and is expected to continue to grow. “Our employees and services are our greatest assets.” “In today’s business world, this has become a lost treasure.”
Looking forward to the future, the Sander family is confident in their legacy. Their commitment to people, interpersonal relationships and sustainability can ensure that STETSON will continue to flourish.
This story was originally a truncated version that appeared in “Exhibition City News” in 2025 in the first quarter. 54. For the original layout, visit 4.
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