Collagen Cafe is a South African health brand founded in 2021 and he set out to revolutionize collagen supplementation with convenient, highly absorbable liquid products. Learn about their approach to international expansion strategies, reveal key metrics for their readiness, insightful tips for market research, and a resilient mentality that enables them to overcome their initial fears and encounter unexpected obstacles.
1. Can you share some background information about collagen cafe?
Collagen Cafe is launched in 2021. Our vision is to bring convenient, absorbable and high-quality collagen products to the market.
2. When did you realize that your business is ready for export? What are the main indicators?
We realize that after we gained significant traction in the South African market, our business is ready to export and starts to gain interest from foreign distributors through our extensive marketing. Key indicators: consistent growth, overseas customers ask where they can buy, knowing we will be able to compete in price, quality and brand.
3. Can you share some pro-controversy about finding and researching international markets? Where do you find the best clues?
We have found the best prospects among South African distributors and international business growth consultants. We have conducted extensive research through Travel, Google and Amazon to see trends overseas.
4. What was your initial fear or concern for the export? How did you solve it?
We are good enough for the international market. We solve it by believing in every product we create and digging deeper to overcome our fears. Our core is still real.
5. Have you encountered any unexpected obstacles and how did you adapt?
Yes, there are often many obstacles in the business, and we adapt to them like any of our problems in the business to solve it with a practical and positive mindset.
6. Are you attending a trade show or participating in an international business development plan? If so, which one is the most helpful? Yes, we did, and both helped in their own way.
Yes, we did, and both helped in their own way.
7. What advice do you have for aspiring exporters in South Africa?
The dream is great, and with enough effort, planning and vision, everything is possible and ensures that you use an import and export license.
Postal Customer Success Story: Collagen Cafe appears first on import and export licenses.
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