The China Home Appliances and Consumer Electronics Expo 2025 (AWE2025) has officially launched. The organizers announced that the theme of AWE2025 is “AI Technology, AI Life” and the exhibition will be held at the Shanghai New International Expo Center from March 20 to 23, 2025. As one of the world’s three major exhibitions in the field of home appliances and consumer electronics, AWE2025 will showcase smart products, smart home solutions and smart lifestyles in scenarios, more intuitively present the improvement that “AI technology” brings to the world. quality of life, and promote the “popularization” of “AI life”.
The AWE2025 launch conference adopted the form of an online virtual press conference for the first time, Xu Dongsheng, vice president of China Household Electrical Appliances Association, Deng Qiuwei, vice president of Haier Smart Home/General Manager of Whole House Intelligence and Technology. Blogger Eva jointly launched an “AI” The dialogue discussed the new development trend of deep integration of AI technology with the home appliance and consumer electronics industries, and looked forward to the bright prospects of AWE2025.
AWE2024 Review: Leveraging the “Old for New” Policy to Present a Panoramic View of Smart Living
Even though several months have passed, it is still exciting to look back on the grand occasion of AWE2024. According to reports, AWE2024 attracted more than a thousand domestic and foreign enterprises to participate in the exhibition, with an exhibition area of 150,000 square meters and a total of 365,000 visitors. Before the opening of AWE2024, it coincided with the implementation of the national policy of “old for new” for large-scale consumer goods such as household appliances. Taking advantage of this policy, AWE quickly aroused public opinion; more than 500 media reported on the exhibition. At the same time, in order to effectively promote the implementation of the policy, AWE2024 held the “2024 Pudong Home Appliance Life Festival” in cooperation with the Shanghai Pudong New Area Commission of Commerce and other departments, and formed an online and offline joint force with the super IP “AWE Live Night” to promote the home appliance market Smart consumption, green consumption and scene consumption.
“The biggest highlight of AWE2024 is: the panoramic display of intelligent life,” Xu Dongsheng said when reviewing the results of AWE2024. At AWE2024, major companies have all invariably integrated the theme of the exhibition with artificial intelligence, such as Haier’s “digital intelligence upgrade, unlimited symbiosis”, Hisense’s “future scenarios”, Samsung’s “AI technology art house”, etc. In addition, more intelligent products have been labeled with AI and are deeply integrated into various life scenes, including living rooms, bedrooms, kitchens, bathrooms, etc., as well as travel, offices, hotels, medical institutions, etc. and urban energy. Management and other ecological scenarios of intelligent life. Reviewing Haier’s experience at the exhibition, Deng Qiuwei also mentioned: “As an international showcase, AWE provides Haier Smart Home with a platform to showcase its own strength and brand image. Haier Smart Home integrates its strongest brand matrix to display.”
“Through AWE2024, we can see that digitalization, artificial intelligence and scenario-based development will be the main topics in the future development of the industry. AWE2024 is just at the key point of the emergence of AI in home appliances, ushering in a new year of artificial intelligence in the home appliance and consumer electronics industries,” Xu Dongsheng said.
AWE2025 “AI Technology, AI Life”: Taking AI Technology into the Core of Development, Enabling Consumers to Live (Love) AI Life
The theme of AWE2025 is “AI Technology, AI Life”, which once again demonstrates the positioning and value of the exhibition as a benchmark for industry development. “Judging from the display results of AWE2024, the deep integration of home appliances and consumer electronics industries with AI technology has been able to support the AI keyword, so the theme of AWE2025 “AI Technology, AI Life” is also in line with the trend,” Xu Dongsheng said when elaborating on the theme of AWE2025. The first half of the theme, “AI Technology”, clearly highlights the industry: the deep integration of AI technology with home appliances and consumer electronics is an important trend in the development of the industry. AI has become an important driving force in promoting product innovation and improving user experience. This is also the role of AWE as a technology company of the times. The second half of the theme, “AI life”, means “love life”. AWE2025 will present a comprehensive and immersive future intelligent lifestyle, will accelerate the implementation of AI products and solutions and enable consumers to truly “love life”. Xu Dongsheng said that at AWE2025, we will witness new changes in the field of smart life. Home appliance companies are focusing on cross-border fields such as home appliance integration, “people-car-home” ecological cities, and intelligent energy management. At the same time, exhibitors will launch more differentiated products through the application of AI technology. AWE2025 will show us a new era of fully ecological “people-family-city” “smart life” with people and scenes as the core.
Speaking about AI trends and strategies, Deng Qiuwei said, “In the future, AI will not only be a tool, but a ‘super brain’ that can understand our needs, share ideas with us, and help us make decisions. Haier Haier Smart Home is the first company in the global home appliance industry to integrate AI technology into its development strategy. We look forward to demonstrating the major achievements of Haier Smart Home through AWE, while sharing our innovative experience with all parties.”
According to the organizer, around the theme of AI, AWE2025 will attract more technology innovation companies that empower smart homes with artificial intelligence technology; The underlying logic is to develop more smart home and smart terminal companies such as mobile phones, AR/VR, smart cameras/watches, service robots, etc. to participate in the exhibition, so that more beautiful and fun AI technologies can enter AWE.
In addition, while AWE continues to invite visitors from the fields of traditional home appliances and consumer electronics, it will also increase its invitations to visitors related to home furnishing, home decoration, home customization, interior design designers and other fields related to smart life. and deeply connect cooperation with manufacturers; it will also accelerate the internationalization of the exhibition process, strengthen international publicity and overseas promotion, and invite more overseas merchants to the exhibition.
Super AWE, creating an exclusive AI lifestyle for AWE
As a digital exhibition, AWE2025 will focus on the theme of “How to build “AI technology” so that consumers can truly “love life””, and will create AWE-exclusive AI in the aspects of “exhibition shopping”, “forum”, “shopping”, etc. lifestyle.
AWE2025 will continue to explore the super IP value of “AWE Live Night”. After AWE2024 achieved an excellent sales record exceeding 300 million yuan, AWE2025 will once again partner with leading platforms to make the event come alive through “AWE”. The Smart Life “Live Night” courses stimulate consumers’ interest and demand for AI products, making the new products a success.
According to the organizer, AWE2025 will be fully upgraded on the basis of the Pudong Home Appliances Shopping Life Festival 2024. It is planned to create an AWE Home Appliances Shopping Festival in March 2025, through live broadcasts, social topics, cloud exploration and other online activities. In the initial consumption scenario, high-level resources are devoted to enable more consumers to enjoy the practical improvement of quality of life brought by good products.
As an important part of the AWE ecosystem, the two main forums, the AWE Summit Forum and the Future Home Summit Forum, will focus on smart life and AI applications, inviting industry leaders, experts and scholars to discuss the application prospects of artificial intelligence in smart homes; in addition, it has “Global The AWE Awards, known as the “Oscars in the field of smart life”, will also launch the selections and provide the best choices for the future life of AI.
“AWE is one of the world’s leading exhibitions in the field of home appliances and consumer electronics. It leads the development trend of the global industry and is an important platform to promote industrial cooperation and innovation exchanges. Participating in AWE is not only an opportunity for Haier to showcase its brand strategy and digital transformation innovation achievements. This highlight is also an important milestone for Haier to jointly explore the future development direction of smart homes with global industry colleagues,” Deng Qiuwei said at the AWE2025 launch conference.
At the same time, as a blogger and technology consumer, Eva also expressed her expectations for AWE2025: “Every time I visit AWE, I really feel like I have traveled to the future! AWE is not just an exhibition, but rather a grand venue where technology and life blend together. AWE shows us a new way of life, from the warmth of smart homes to the convenience of driverless cars, to the immersion of virtual reality, every innovation makes the world smarter and better.”
The curtain of AWE2025 has begun and it will be a feast of innovation. From March 20 to 23, 2025, at the Shanghai New International Expo Center, we look forward to more intelligent and AI-based new products, opening a new chapter in our AI life!
The references:
Shanghai International Home Appliances and Consumer Electronics Exhibition
ADMIRATION
Accommodation area: Shanghai
Exhibition date: March 20, 2025 – March 23, 2025
Opening and closing hours: 09:00-18:00
Accommodation address: No. 2345, Longyang Road, Pudong New District, Shanghai
Exhibition area: 160,000
Number of viewers: 380,000
Detention period: once a year
Sponsor: China Household Electrical Appliances Association (CHEAA)
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