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Royal Enfield launches 2024 Classic 350, adds new colours

Royal Enfield has launched the 2024 Classic 350 in India at a starting price of Rs 1,99,500 (ex-showroom, Chennai). Bookings and test drives of the new Classic 350 will begin on September 1, 2024 across India.

Classic 350: a heritage of timeless design

Since its debut in 2008, the Royal Enfield Classic 350 has embodied the essence of classic motorcycles, blending old-world charm with enduring appeal. The 2024 edition continues this tradition, incorporating updated features and striking new color options while retaining the iconic design that has made the Classic 350 a favorite among motorcycle enthusiasts.

The 2024 Classic 350 is available in five different styles and seven stunning colors:

  • heritage: Madras Red, Jodhpur Blue
  • Legacy Premium: Bronze Medal
  • Signal: Commando Sand
  • Dark: Gun Grey, Stealth Black
  • Chrome: Jade

These models come with a number of modern upgrades including LED headlights, LED indicators, gear position indicator and Type-C USB charging port. Top models like Emerald and Dark series also come standard with Tripper navigation pod, adjustable joystick and LED indicators.

A new era of personalisation: Royal Enfield Factory Customisation Programme

One of the most exciting aspects of the 2024 Classic 350 launch is the introduction of the Royal Enfield Factory Customisation programme, an industry-first initiative that allows the first customers to personalise their motorcycles through a custom design studio service. The programme offers a unique opportunity to work directly with Royal Enfield’s design team to create a one-of-a-kind motorcycle to suit a customer’s specific tastes and preferences.

With all the customisation options available, from colour and paint finish to embellishments, decals and graphics, each motorcycle will be a true reflection of its owner’s personality. Importantly, all customisations will be covered by Royal Enfield’s full manufacturer warranty, ensuring customers can enjoy a personalised riding experience with complete peace of mind.

Special Launch Offer

To celebrate the launch of the 2024 Classic 350, Royal Enfield is offering 15 customers an exclusive chance to win an all-expenses paid two-day trip to Chennai. The winner will get to visit the Thiruvottiyur factory, work with the Royal Enfield design team to build a custom Classic 350, and tour the state-of-the-art manufacturing facility in Vallam Vadagal. To participate, customers need to reserve a new Classic 350 at any Royal Enfield store between September 1 and 4, then sign up online for the factory customization service at 4:00 pm on September 5 for an additional cost of ₹5,000.

Classic 350 – Pricing Details

The 2024 Classic 350 is priced as follows (ex-showroom, Chennai):

  • Heritage (Madras Red, Jodhpur Blue): Rs. 1,99,500
  • Heritage Premium (Bronze Medal): Rs. 2,04,000
  • Signal (Commando Sand): Rs. 2,16,000
  • Dark colors (gun gray, stealth black): Rs. 2,25,000
  • Chrome (Emerald): 230,000 rupees

Stay tuned for more updates and detailed ride reviews.

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