https://www.youtube.com/watch?v=74Wev-Z9NM4
Brian Gates, Senior Vice President of Marketing Strategy and GTM, the next-generation event platform, is a guest at James Dickson, who participated in the first event industry news podcast in 2025.
Founded in 2013, RainPocus has made quick marks on heavyweight shows like Oracle Cloudworld, Vmworld, Cisco Live, and has similar impacts on the smallest events.
Brian, who streamed live from Utah, joined Rainpocus about 10 years ago, details the company’s journey from data focus to all-inclusive event management.
Brian looks at the impact of the platform on marketing, highlighting key points in the customer journey, engaging ways and how the path/activity is perfected. He continues to discuss evolving introductory processes, adapting to budget shrinkage, best practices, integrating technology stacks, leveraging data, and especially hot AI potential.
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