After Audi abandoned strange name ice and electric vehicles

Switch all ice cars to odd numbers and retain electric vehicles to help customers distinguish the power assembly

No wonder Audi’s sales are now in the toilet? The German auto manufacturer has confused the buyer through re -understanding its global understanding model strategy in the past few years. Now it will confuse them again by exchanging them.

Audi revealed in 2023 that it is moving all its ice engine models to the number of model numbers to occupy EVENS by electric vehicles. This idea is to establish a clear separation between two types, which will make it easier for buyers to distinguish between two.

The buyer has no it

We can see the logic, but this change always requires the public who drives to study again. Obviously, these people are not happy. Audi is reviewing the naming strategies of odds and scope, because customers find that it is unnecessary to be confusing.

Therefore, the combustion -powered Audi A6 replacement was originally scheduled to be announced on March 4th, and it will initially transfer to the A7 badge. After all, it will be called A6. Audi has started A6 E-Tron EV, which is built on completely different platforms and has different styles.

Related: Audi Da Xiu Naming Plan, Ice Strange Number, even for electric vehicles

Audi’s sales and marketing owner Marco Schubert said in a statement: “This decision is the result of intensive discussion, and also follows our customers’ wishes and feedback from international dealers.”

“Our naming method now provides all customers in the world with the intuitive direction of our investment portfolio. At first glance, we have chosen the name of the model to reveal the size and positioning method.”

Some models stay in the Naming Twilight District

Okay, so, as far as A6 is concerned, Audi has been changed before the first appearance of the new medium -sized car, but what about the ICE A5 of A4 last year? The car will retain the A5 badge, and the upcoming electric substance will still be launched in accordance with the original A4.

This sounds crazy, but Audi justified the chaos as car By claiming that A4 is slightly smaller than A5 (as shown in the figure below), it is consistent with the larger number of cars. According to the same report, the electric Q4 and Q6 SUV will obviously adhere to its uniform figures, and the Q5 on the ice power will retain its odd numbers.

Audi’s naming chaos record

This is not the first time Audi has ruined a long -term naming system and was forced to turn around. In 2017, car manufacturers replaced power assembly badges such as 40, 50, and 55, such as 3.0 TFSI and 2.0 TDI. In this case, the plan’s plan is that the number will correspond to a series of power output in KW and can accommodate the power of the EV and hybrid vehicles. Which engine size is no longer a good indicator of performance.

But last year we reported that Audi has begun to leave the system slowly, and a long time ago, we did not even remember the badges mentioned by these badges. However, you will still see their promotional materials and online configurations on many brands of cars.