After Polestar, Ford lures Tesla owners into conquest

Enjoy all discounts to reduce the base MSRP of Mach-E to $28,990

Soon after, Polestar offered an additional $5,000 Conquest bonus, with a total discount of any existing Tesla owner or lessee who purchased the Polestar 3, in addition to the $15,000 discount, totaling $20,000, Ford told its dealers its own discount, targeting Tesla owners. Unlike the Polestar offer, Ford’s offer is limited to $1,000, but it can convince some to switch to the Mustang Mach-E.

Read: Kia tries to attract Tesla owners with discounts

Tesla’s competitive conquest bonus cash quotes are available across the U.S. for all variants of the 2025 Mustang Mach-E and continue until March 31. To qualify for the discount, shoppers need to prove that they own or currently rent a Tesla and have done so for at least 30 days. There are other incentives that make hand learning tempting.

More incentives to make conversion

The all-electric SUV also comes with $7,500 in rental cash, and both buyers and tenants can install the home charger for free. For those who already have charging set up at home, Ford instead offers $1,000 in publicly charged credit. Car direct. Stack everything together, while the Mach-e Select’s rental price can drop from $38,490 to just $28,990.

Old-style automaker trying to steal customers from Tesla

This is not the first attempt by Ford to bring Tesla owners to its camp. Last April, it hung a $1,500 discount, which, like this one, could be used in conjunction with other incentives. Many other brands use the same strategy. BMW, for example, has expanded its conquest bonus to owners of various brands, including Tesla, while Kia offers up to $1,500 to attract Tesla drivers to one of its EVS.

Thanks to this latest incentive, how many people will choose to give up their Tesla in support of Mach. However, Tesla’s sales slowed in several markets this year, which may be partly due to rising anti-Elon Musk sentiment, so it’s not surprising that Ford now believes that it’s the right time to reconquer this conquest bonus.