Audi is gradually losing all its coupes and convertibles

Audi Australia could soon be left without a coupe or convertible as the brand drops those body styles globally.

“Demand is definitely decreasing,” Audi Australia product planning manager Peter Strudwicke said of demand for the coupe and convertible.

“People are moving to all kinds of new and fresh body styles, and Sportbacks are one of them.

“It could be a low-slung Sportback like the A5, or it could be an SUV Sportback.

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“So new body styles are constantly emerging, it’s always changing and we’re always responding to those changes.

“But certainly the sales we’ve seen in coupes and convertibles have been steadily declining, and it’s not just us. You’re seeing other manufacturers also reducing or discontinuing certain models of these types of vehicles.”

Audi Australia recently introduced a Competition Plus package for its RS4 and RS5, but chose to offer the latter only in five-door Sportback guise, although the RS5 Coupe is available with the package in Europe.

“We’ve introduced the Competition Plus version on the Sportback A5 because it sells much more than the coupe,” Mr Strudwicke said.

He also noted that the coupe has been ruled out because the Competition Plus’s signature bucket seats aren’t available worldwide.

These seats don’t fold forward, so there’s no point in using them in a coupe… unless you really want to test your passengers’ agility.

The VFACTS industry sales data does not break down Audi model sales by regular, hotter S and hottest RS models.

However, sales figures for the A5 coupe and convertible range, which includes the S5 and RS5 models, show a total of 78 units sold in the first eight months of the year.

The A5 Sportback range (which includes the S5 and RS5 models) has achieved sales of 307 units this year.

Audi has unveiled a new generation of the A5, which is expected to go on sale next year but will only be offered in five-door hatchback and five-door wagon body styles.

There’s no word yet on a replacement for the current coupe and convertible body styles, which seems to indicate Audi will cede the segment to BMW (4 Series) and Mercedes-Benz (CLE).

Audi’s coupe and convertible lineup has shrunk.

The TT coupe and convertible were discontinued last year and local stocks have dried up, while the R8 also stopped rolling off the production line this year.

The supercar was discontinued locally in 2021, shortly after the A3 Cabriolet was withdrawn from production and replaced by a new generation model.